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Australia’s newest channel just launched. ONE, the new free to air sports channel from the Ten Network officially kicked off this evening at 7:30pm.
Check out the first two minutes of the new channel on air above.
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The free to air digital multichannel revolution may finally-perhaps-kinda be upon us. From March 26th the Ten Network will be the first of the commercial networks to launch a fully fledged 24/7 digital multichannel in the form of ONE, a sports dedicated free to air channel.
Ten’s decision to launch a whole new brand for the channel, instead of simply launching ‘Ten Sports’ seems to be working. The look and feel of ONE is very polished, contemporary and inviting, no surprise though from the only commercial channel that seems to have any idea about how to brand.
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Channel Ten have rejigged their news branding, with before and after videos above, I’m sure you’ll be as dissapointed as me with the new look. And in case you can’t tell which is the new look, its the one with all the not so subtle Sony Vaio laptops and abrupt music transitions when they start talking about sport.
And you wonder why people make so much fun of broadcast news these days.
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Did you know there was an Emmy for best main title design? One company that knows all about it is Digital Kitchen, who in 2002 won for their stunning work on the Six Feet Under opener, and scored big again last year with the titles for Dexter.
Dexter made its free to air debut in Australia this week, but both seasons were already over with on subscription television, with Foxtel’s new Showcase channel launching itself on the back of everyone’s favourite serial killer.
I watched both seasons of Dexter over summer, and became enthralled with the adventures of the dysfunctional Dexter Morgan, which brings me to my question..
Why didn’t Ten just pick this up in the first place? Free to air television isn’t exactly proving its relevance by letting Dexter (and others) make their debuts on pay TV.
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The good folks at Motion Foundry have been nice enough to cobble together the whole “look” of Ten HD into 30 seconds of video for us. I still can’t receive Ten HD were I live, so I guess this is the closest I’ll get to watching it for now.
While I certainly have my problems with Ten in general (for example, I don’t watch it) the on-air graphics for Ten HD are quite appealing, and if they ever got around to playing current episodes of The Office I’d probably sit down and watch.
For more from Ten HD check out the intro and ident videos as well.
- Thanks to Alex for the video, and Jane Eakin who commissioned the design.
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As boring as it is to watch fireworks on television, last nights coverage of Sydney’s NYE celebrations did have one saving grace.. they played “No Cars Go” by Arcarde Fire!
I first heard the song when it was used in a promo for Top Gear, and have been totally enamored by it ever since, listen to the song in its entirety below:
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With just over a fortnight left until the December 16th launch of Ten HD, more details continue to emerge, including some more specifics on the first week of programming, and a new video to compliment the earlier introduction to Ten HD promo.
Unlike the first video, theres no talking (or accents) to worry about, just a cover of Johnny Nash’s I Can See Clearly Now and a concept that visualises for us how much better the world can apparently be in high definition. Again, the very slick production is the work of Jane Eakin and Motion Foundry who it seems will be responsible for the on-air look of the new network.
With Seven HD already on the air, and Ten HD just a few weeks away, its just Nine HD, not due until March next year that will round out Australia’s commercial networks first foray into digital multichanneling.
- Thanks again to Alex from Motion Foundry for the video.
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I realise this news is now a week old, but I was only just reminded that I actually had footage to accompany it. Basically, if you haven’t heard, Charmaine Dragun, a 29 year old journalist and news anchor for Network Ten tragically committed suicide last week. Read more about her life, career and battle with depression here.
A public memorial will be held on Monday, and in lieu of flowers the family is asking that donations be made to Beyond Blue.
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