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“You make me want to shout”.. is not a slogan I would associate with a television network, there are just too many ways to turn it around on them.
But then again this hilariously bad promo for Channel Nine is 18 years old, coming to us from 1990. And perhaps back then, times were simpler, and marketing departments didn’t have to worry about what bloggers would say about them.
- Thanks to Sam for digging this up from the archives.
Yes, I really like cover versions.
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The Hits, a music channel in the UK relaunched itself this month as 4Music. The newly rebranded station joins the fold of sibling networks Channel 4, E4, More4 and Film4 in a multichannel line up that you could only dream of in Australia.
These two videos are promoting the relaunch which occurred on August 15th, with the first video a slow motion spot set to the track “Kiss with a Fist” by Florence and the Machine that’s refreshingly decent for a music channel.
- Cheers to Craig for the videos.
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Having covered the Sydney and Beijing games already, it seems only fair to fill in the blank that is Athens 2004. These two videos, produced for the Seven Network and the Athens Olympic Broadcasting organisation respectively, prove that the timeless formula of “athletes + cultural imagery = Olympic opener” will apparently never go out of fashion.
- Another big thanks to Christian for the videos.
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These two opening titles for the Sydney 2000 games (aka “the best Olympics games ever“) show just how little creative progress has been made in the field of Olympic television branding. And while they’re not bad, you have to wonder how many more Olympics broadcasts are going to open with video of a guy jumping up and kicking a soccer ball before somebody thinks up a new idea.
The first video is from the Seven network, the Australian broadcaster of the 2000 games, and the second video is the “official” opening sequence, produced by the Sydney Olympic Broadcasting Organisation for international telecasts.
- Huge thanks to Alex and Christian for the videos.
Two minute promo for the new season of Scrubs, making the move to ABC.
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Germany’s ZDF (aka Zweites Deutsches Fernsehen) combines the Chinese landscape with Olympic athleticism, along with the obligatory cultural reference in the form of a flying dragon for this slick branding of their Games coverage.
- Big thanks to Ulrich for the video.
Little Britain USA is on its way to HBO.
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