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Redfern Now is the first drama series of its kind to be written, performed, directed and produced by Indigenous Australians.
With acclaimed British writer Jimmmy McGovern as Story Producer this bold drama premiered last night in Australia on public broadcaster ABC1.
The title sequence by Sydney based The Solid State is a fitting introduction to this compelling and layered new anthology series.
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The on-air look of ABC2 has ranged from the interesting to the ordinary. While easily the most intriguing channel on free to air television, ABC2 has always struggled with its identity.
Thankfully this new lime-and-pink design is the most mature branding to grace the network, even if the execution of the new idents is a little sporadic (the fish look great, the knitting.. not so much).
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Update: More about the who, what, why of the rebrand here.
Australia’s national broadcaster has relaunched the branding of its flagship ABC1 with a focus on elevating the entertainment value of the channel.
ABC1 has had a number of looks since this site first started some six years ago. Starting with the Everyone’s ABC look, followed by There’s More To.. in 2005 and It Begins with 1 in 2008, and now this…
Keep reading for more videos from the new look.
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Encapsulating the scope and relevance of the national broadcaster is the goal of this new brand campaign, and having people jump into the embrace of the ABC’s famous lissajous is the approach they’ve taken.
Beautifully produced and visually distinct these new spots have the unenviable challenge of trying to represent an organisation with as much history and depth as the ABC, something any thirty second promo will struggle to achieve.
Created by Sydney agency Moon.
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Along with the launch of Australia’s first free-to-air news channel tonight, the ABC is also rolling out a new look across all its news services.
Our first look at the new branding in action is tonight with the national bulletin at 7pm, just 30 minutes ahead of the channels official launch.
Alas the new theme isn’t the Pendulum remix as hoped.
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Continuing my series of blatant bias towards public broadcasters, and blind rage towards commercial networks.. I present you with the new look for PBS.
Although funded differently to the BBC or the ABC, the Public Broadcasting Service of the United States shares a similar mission to “educate, inspire, entertain”. Like other public broadcasters around the world it is also considered its nations “most trusted national institution”.
But enough about the philosophy, what about the brand. Created by Eyeball, the new look is distinctively non-commercial, yet polished, two qualities sometimes considered mutually exclusively, but beautifully executed here.
Sidenote: Carrier is one of the best documentary series I’ve ever seen.
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Australia Network, the international television service of the ABC has refreshed its identity and introduced a new slogan ‘From our world to yours’.
With the channel available in over 44 countries throughout the Asia Pacific region, the refresh needed cross cultural appeal, while also standing out in an already saturated television market.
The end result is a very fresh and contemporary on air look that perhaps our local ABC1 could learn a little from..
Credits: Saatchi Design / Motion Foundry / Sopheric.
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The Hollowmen is a new political comedy/drama coming to ABC1 from July 9th. With this being the first on-air promo for the new show. The use of photographs in the video is a possible allusion to a 2004 election campaign commercial that adopted a similar style, or perhaps I’m just reading too much into it.
Produced by the Working Dog, the team behind Frontline and The Castle, the show is about “the workings of an internal think tank, set up by the Prime Minister, whose responsibility is long-term policy vision”.
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“You may love May”.. Are they suggesting there’s a chance we won’t? That’s the ABC’s confidence lacking tagline being used in this otherwise resplendent promo.
And while its obviously in reference to the month its the kind of thing your unlikely to see on another network. The ABC received some bad press over a recent Logies promo that went to air, so this deliberately low key outing is probably welcome.
Outside of the ABC however, May should be an interesting month for Australian television with a new look SBS set to launch, and Arena’s Bravo-style rebranding.
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The ABC made some big announcements about its digital future today, including the launch of an iPlayer-esque service called ABC Playback, a for-pay download store, and the groundwork for the long anticipated 24 hour news channel.
And while theres plenty of time to talk about the need for platform agnosticism and critique the interface and branding, the one thing that is entirely clear is that the national broadcaster is leading the way among Australian broadcasters, and further demonstrating its relevance during this digital revolution.
Read all the details here or check out some of the action in the video above.