Although funded differently to the BBC or the ABC, the Public Broadcasting Service of the United States shares a similar mission to “educate, inspire, entertain”. Like other public broadcasters around the world it is also considered its nations “most trusted national institution”.
But enough about the philosophy, what about the brand. Created by Eyeball, the new look is distinctively non-commercial, yet polished, two qualities sometimes considered mutually exclusively, but beautifully executed here.
Sidenote: Carrier is one of the best documentary series I’ve ever seen.