Abc Iview | idents.tv

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> Quicktime H.264
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Encapsulating the scope and relevance of the national broadcaster is the goal of this new brand campaign, and having people jump into the embrace of the ABC’s famous lissajous is the approach they’ve taken.

Beautifully produced and visually distinct these new spots have the unenviable challenge of trying to represent an organisation with as much history and depth as the ABC, something any thirty second promo will struggle to achieve.

Created by Sydney agency Moon.

The ABC takes “TV out of the box”.

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The ABC has been teasing its viewers lately with the tagline “TV out of the box”. Well, this evening the ABC announced that its BBC iPlayer-esque service initally dubbed ABC Playback is now open to the public, and has been rebranded as ABC iView.

The BBC have been very succesful in establishing iPlayer as a brand despite its ordinary name, but really, iView was the best they could come up with?

Anyway, derivative name aside, the just launched ABC iView service is fairly similar to the beta version of the ABC Playback service that I reviewed earlier this year. And while the video quality is fine, and the content has increased to include news among other things, the interface still bugs me badly, and the whole thing doesn’t come close to the user experience of the newly launched BBC iPlayer 2.0.