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ABC1 Videos: Idents

Enter the Lissajous.

The new ABC brand campaign.

> Quicktime H.264
(10.6mb)
> iPod Compatible
(5.6mb)
> Watch in Flash
(2.7mb)

> Quicktime H.264
(10.9mb)
> iPod Compatible
(5.8mb)
> Watch in Flash
(2mb)

> Quicktime H.264
(10.9mb)
> iPod Compatible
(5.8mb)
> Watch in Flash
(2.3mb)

Encapsulating the scope and relevance of the national broadcaster is the goal of this new brand campaign, and having people jump into the embrace of the ABC’s famous lissajous is the approach they’ve taken.

Beautifully produced and visually distinct these new spots have the unenviable challenge of trying to represent an organisation with as much history and depth as the ABC, something any thirty second promo will struggle to achieve.

Created by Sydney agency Moon.

4 replies on “Enter the Lissajous.”

These are great, however I wish ABC had a really talented design team – the current ABC1 look is terrible and doesn’t do their brand justice šŸ™

Also, the ABC1, 2 and iView logos are all very bland…

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