Category: Videos: Idents

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Channel 4 Videos: Idents

Channel 4 goes 3D for a week.

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Last month Channel 4 embraced the 3D television fad with a week of special programming, and some nifty on-air branding to go along with it.

Along with the 3D promos, a special 3D ident was also produced. Check out the rest of the Channel 4 idents here.

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American TV Videos: Idents

Be more with PBS.

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Continuing my series of blatant bias towards public broadcasters, and blind rage towards commercial networks.. I present you with the new look for PBS.

Although funded differently to the BBC or the ABC, the Public Broadcasting Service of the United States shares a similar mission to “educate, inspire, entertain”. Like other public broadcasters around the world it is also considered its nations “most trusted national institution”.

But enough about the philosophy, what about the brand. Created by Eyeball, the new look is distinctively non-commercial, yet polished, two qualities sometimes considered mutually exclusively, but beautifully executed here.

Sidenote: Carrier is one of the best documentary series I’ve ever seen.

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Nine Network Videos: Idents

Channel Nine says Welcome Home.

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Channel Nine has again refreshed itself, this time with the tagline ‘Welcome Home’.

There use of the Black Eyed Pea’s track “I Gotta Feeling” comes hot off the heels of CBS doing the same thing, but I guess that’s the price you pay for using overly predictable Top 40 music in your promotions.

For more from the new look check out this.

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American TV Videos: Idents

A fresh coat of Oscar brilliance.

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An update to last years 31 Days of Oscar spot produced by Fresh Paint for TCM, a little late after award season I know, but still one of the most creative executions of what is essentially just a collection of clips I’ve seen.

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Nine Network Videos: Idents

Go. Exclamation Point.

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One of the great promises of digital multichanneling has always been the ability finally play out series with some regularity and respect to the audience. Channel Nine, the most middle of the road of the Australian networks flicked the switch on its new general entertainment digital channel tonight, with that promise at its core.

And for a broadcaster that hasn’t shown much in the way of innovation lately, its only apt that best name they could come up with was Go! (I’m sure they’re aware of the riotous success the name has had as failed internet portal, and a defunct airline, but third time is a charm I’m sure).

I would’ve loved to have seen the names they rejected..

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American TV Videos: Idents

Out with the Sci, in with the Fy.

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While opinion remains mixed, I’m still a huge fan of the SciFi to SyFy rebrand, and think its one of the more clever name changes we’ve seen recently.

To mark the dumping of the old brand, Syfy have produced a series of idents wiping the old logo away to make room for the new. BBC Three did a very cute and similar thing when they relaunched last year.

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Videos: Idents

Death and decay at Fox Crime.

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Buenos Aires based agency Punga have taken a macro lens to the face of death in this creepy yet serene set of idents for Fox Crime.

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MTV Videos: Idents

How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.

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On July 1st this year, MTV rolled out a new look across its network of 64 international channels. The refresh is a collaboration between the network and Universal Everything and is the first time the channel will have a consistent look across the globe.

Based around three major elements: a refined logo, a new navigational system, and a distinctive colour palette, the reboot of one of the worlds largest television brands was delivered in a 14 week turnaround, with further details of the branding strategy available here.

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Foxtel Videos: Idents

Channel [V] for Vendetta.

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Channel [V] recently relaunched its branding under the banner ‘We Are [V]’. The new look was developed by WTSTF, and is meant to be create “a surreal place – a world of pure imagination. A place where anything and everything is possible. Possible because of the inspirational music we bring you.”

And as for the song, its We Are The People by Empire of the Sun.

– Thanks to Jeremy for the videos.

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Videos: Idents

Sneaking a peek at SBS Two.

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SBS Two means more of the world’s best stories, more in-language and first-run films, more sport, more news and current affairs and more chances to engage with the best that the world has to offer

Managing director Shaun Brown talking about SBS Two, which hits our screens tomorrow night from 6pm. Until then though, check out this thoroughly engaging new ident for the channel.

Update: Check out below for a look at the new channels idents and promos.

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