Author: John Beohm

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Ten Network Videos: Idents

Six of ONE. Half a dozen of the other.

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Ahh sports.. Yep, it’s that thing I know nothing about, and the reason I’ve never been any good at inter-office small talk. That said, I do genuinely feel like I’m missing out something and wish I was able to appreciate it.

The closest I get to it is an episode of Sports Night, and that’s about as smug as you can get, and unfortunately for its nothing people want to discuss around the office.

But enough about my problems at work. We’ve got six beautiful idents from ONE HD, displaying the grace and beauty of sports, avoiding the crass and overly graphic take some other sports networks adopt.

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Web Asides

How TV serials became art.

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Web Asides

Family Guy and BBC Three.

BBC Three meets Family Guy.

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Videos: Idents

The Universality of Universal Channel.

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Developed by Heavenly and produced by We Are Seventeen, this is the new look being adopted worldwide by the Universal Channel. Available through Latin America, parts of Europe and Southeast Asia it is partially owned by NBC Universal and not surprisingly plays a lot of American content.

The rebrand is bright, slick and inoffensive, with all the hallmarks of a “general entertainment” channel, and exactly the kind of thing I’d expect to find myself watching next time I’m in a Polish hotel.

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Videos: Broadcast News

A day in the life of British news.

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The way a network presents its news, both visually and editorially says a lot about the channel. For the sake of comparison lets look at how ITV, BBC, Sky and Channel 4 covered today’s Ash-attack.

I’ll avoid making comment on the various broadcasters editorial skills, but to summarise the look and feel of each news bulletin:

– The BBC is the straightest, clean lines, serious look.
– Channel 4 is the edgiest, feels a touch alternative.
– ITV is the glossiest, very shiny, little to CGI heavy.
– And Sky News is by far the least interesting.

For some historical perspective, check out my 2007 edition of this exact same post.

With the launch of ABC News 24 getting close, I look forward to seeing how the ABC takes on the task of branding a whole news channel. Hopefully nothing like Sky.

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Web Asides

Sarah Palin’s new channel.

Sarah Palin is launching her own TV channel. SNL at its best.

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MTV Videos: Idents

There’s something in the water at MTV Poland.

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Lithuanian based motion design studio Korb have created this pair of beautifully crafted idents for MTVN HD in Poland. Globally, MTV have done some amazing on air presentation, from Latin America’s visual break to Australia’s local take on the brand.

And while the idea isn’t entirely original, the unique look and subtle execution of it all creates a powerful and thoughtful take on the otherwise ADHD brand that is MTV.

For a look behind the scenes, and for full credits keep reading below the fold..

Continue reading “There’s something in the water at MTV Poland.”
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Channel 4 Videos: Promos

The next big thing in promos? Parodying Apple.

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British channel E4 have looked to Apple and its soon to be released iPad for inspiration and parody in this new promo.

Mocking Apple’s product videos this new spot jumps on board the iPad hype machine with their very own, if not slightly bulkier alternative, the ePad.

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Web Asides

Newsnight on the future of the BBC.

Worth a watch: the Newsnight report on the future of the BBC.

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BBC (Other) Videos: Idents

The black and white Olympics.

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Going against all tradition and cliche, the BBC have created one hell of a Winter Olympics promo. No blue ice, no slow motion athletes, and no gold medals.

It’s the Persepolis of Winter Olympics promos and I love it.