Videos: Idents

The Universality of Universal Channel.

> Quicktime H.264
> iPod Compatible
> Watch in Flash

Developed by Heavenly and produced by We Are Seventeen, this is the new look being adopted worldwide by the Universal Channel. Available through Latin America, parts of Europe and Southeast Asia it is partially owned by NBC Universal and not surprisingly plays a lot of American content.

The rebrand is bright, slick and inoffensive, with all the hallmarks of a “general entertainment” channel, and exactly the kind of thing I’d expect to find myself watching next time I’m in a Polish hotel.