Videos: Idents

The Universality of Universal Channel.

NBC Universal rebrand their Universal Channel.

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Developed by Heavenly and produced by We Are Seventeen, this is the new look being adopted worldwide by the Universal Channel. Available through Latin America, parts of Europe and Southeast Asia it is partially owned by NBC Universal and not surprisingly plays a lot of American content.

The rebrand is bright, slick and inoffensive, with all the hallmarks of a “general entertainment” channel, and exactly the kind of thing I’d expect to find myself watching next time I’m in a Polish hotel.

1 reply on “The Universality of Universal Channel.”

Hmmm, that House promo had a load of UK providers at the bottom so it looks like this will be coming to the UK. I wonder if this will replace Hallmark?

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