Author: John Beohm

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ABC3 Videos: Idents

Flicking the switch on ABC3.

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On December 4th this year Australia got a new free to air channel (its been quite a year for that). The launch of ABC3 has been a long way coming, a dedicated children’s channel was officially proposed in 2007 by the government of the time, but had obviously been an ambition for the national broadcaster way before that.

Watch as the Prime Minister flicks the switch on the channel, and look out for a follow up post with more about branding of ABC3 soon.. right here.

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Channel 4 Videos: Idents

Channel 4 goes 3D for a week.

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Last month Channel 4 embraced the 3D television fad with a week of special programming, and some nifty on-air branding to go along with it.

Along with the 3D promos, a special 3D ident was also produced. Check out the rest of the Channel 4 idents here.

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Web Asides

Big Love returns for Season 4.

New promo for Big Love on HBO.

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American TV Videos: Idents

Be more with PBS.

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Continuing my series of blatant bias towards public broadcasters, and blind rage towards commercial networks.. I present you with the new look for PBS.

Although funded differently to the BBC or the ABC, the Public Broadcasting Service of the United States shares a similar mission to “educate, inspire, entertain”. Like other public broadcasters around the world it is also considered its nations “most trusted national institution”.

But enough about the philosophy, what about the brand. Created by Eyeball, the new look is distinctively non-commercial, yet polished, two qualities sometimes considered mutually exclusively, but beautifully executed here.

Sidenote: Carrier is one of the best documentary series I’ve ever seen.

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Web Asides

Oh hell yes. Aaron Sorkin is working on a new TV show.

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Web Asides

ABC2 getting The Colbert Report.

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Seven Network Videos: Promos

The launch of 7Two.

> Quicktime H.264
(144mb)
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(75mb)
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(49mb progressive)

It’s been a big year for free-to-air TV in Australia. We saw the launch of ONE in March, followed by Go! in August, and today we welcome 7TWO.

Seven’s new channel promises to be the least niche-y of the new digital multichannels, which unlike youthful Go! and sporty ONE don’t seem to be actively appealing to a specific audience.

And the channel launches aren’t over yet with the long awaited launch of ABC3 on December 4th still to come.

Catch the first 6 minutes of the new 7TWO in the video above, should give you a good feel of what its all about.

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Web Asides

Australia’s answer to Louis Theroux is back with a new show.

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Web Asides

Interesting essay about “the curious significance of triple j”.

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Nine Network Videos: Idents

Channel Nine says Welcome Home.

> Quicktime H.264
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Channel Nine has again refreshed itself, this time with the tagline ‘Welcome Home’.

There use of the Black Eyed Pea’s track “I Gotta Feeling” comes hot off the heels of CBS doing the same thing, but I guess that’s the price you pay for using overly predictable Top 40 music in your promotions.

For more from the new look check out this.