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The free to air digital multichannel revolution may finally-perhaps-kinda be upon us. From March 26th the Ten Network will be the first of the commercial networks to launch a fully fledged 24/7 digital multichannel in the form of ONE, a sports dedicated free to air channel.
Ten’s decision to launch a whole new brand for the channel, instead of simply launching ‘Ten Sports’ seems to be working. The look and feel of ONE is very polished, contemporary and inviting, no surprise though from the only commercial channel that seems to have any idea about how to brand.
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Hi.
Does this mean that Ten viewers wont get HD simulcasts of HD produced shows?
Thanks
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wow, poor athletes look really uncomfortable on camera:( but the rest of the execution is spot-on
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May look shiny and nice but this is anything but a ‘revolution’. If removing a HD Version of the Network is a step forward is a revolution then please stop it now.
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still not sure why Ten can’t just run “one” as a Standard Definition channel with selected programs in HD, just like they did with the normal Ten channel. Seems odd that they seem OK with the idea of alienating HD viewers of their regular mainstream programs so that a small portion of the audience can watch coverage like ten pin bowling from the US in high-definition. I wouldn’t be surprised if Ten review this ‘HD’ strategy down the track once viewers find they can’t watch their regular Ten shows in HD.
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Ch 10’s not saying this publicly but I bet one of the reasons to simulcast Sport on Ten HD as well as the 2nd Ten SD channel is to save money from having to pay for extra different content on the HD channel
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Andrew Reply:
March 22nd, 2009 at 4:35 pm
The HD channel doesn’t need to have completely different content, just simulcast what is on Ten, and occasional content from One.
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The logo Identity reaks of oNe New Zealand.
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