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Australian breakfast television news programme Sunrise received a major refresh this morning with new branding and a new set. The new look is neither a great step forward or back from the old, its just different enough that people might notice, but not enough of a significant improvement that anyone will really care.
Next time maybe..
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It’s been a big year for free-to-air TV in Australia. We saw the launch of ONE in March, followed by Go! in August, and today we welcome 7TWO.
Seven’s new channel promises to be the least niche-y of the new digital multichannels, which unlike youthful Go! and sporty ONE don’t seem to be actively appealing to a specific audience.
And the channel launches aren’t over yet with the long awaited launch of ABC3 on December 4th still to come.
Catch the first 6 minutes of the new 7TWO in the video above, should give you a good feel of what its all about.
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The Opening Ceremony may still be a day away, but the first event is about to start in the Games of the XXIX Olympiad, which means coverage has begun, and the full Olympic look of Australia’s Seven Network is being rolled out.
The BBC have taken a very unique approach to their Olympics branding, as you’ll see above Seven have stuck with the traditional “gold-infused slow-motion footage of athletes” imagery that seems to be the norm, albeit executed in a very slick fashion.
More Olympics coverage to come throughout the Games.
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On the same day that Starbucks announced they were bailing out Australia, another iconic American brand is launching itself here, hopefully with better results.
TiVo, the personal video recorder that became a verb, went on sale around the country today. Backed by the Seven Network, and with no monthy fees, its being positioned as the anti-Foxtel, although slightly steep at $699, the theory is thats all you’ll ever pay.
Check out the iPod inspired commercial for the new device above.
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Seven’s 4.30pm news has become Australia’s first news program to simulcast live on the internet. The bulletin is available at yahoo7.com.au/news and while I didn’t watch it today I understand it came with ads and all. Also on my list of things I don’t know about the service: if its available outside Australia. I’m sure the success of this will determine if its rolled out on other Seven news broadcasts.
While this would appear to be a first for Australia I have a feeling a few networks in the US also let you watch their news live online.
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