Tag Archive for ‘abc1’ at idents.tv

Tag Archive for 'abc1'

Enter the Lissajous.

Published on August 10, 2010 in ABC1 and Videos: Idents. 4 Comments

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Encapsulating the scope and relevance of the national broadcaster is the goal of this new brand campaign, and having people jump into the embrace of the ABC’s famous lissajous is the approach they’ve taken.

Beautifully produced and visually distinct these new spots have the unenviable challenge of trying to represent an organisation with as much history and depth as the ABC, something any thirty second promo will struggle to achieve.

Created by Sydney agency Moon.

ABC News aligns branding ahead of ’24′ launch.

Published on July 22, 2010 in ABC1 and Videos: Broadcast News. 4 Comments

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Along with the launch of Australia’s first free-to-air news channel tonight, the ABC is also rolling out a new look across all its news services.

Our first look at the new branding in action is tonight with the national bulletin at 7pm, just 30 minutes ahead of the channels official launch.

Alas the new theme isn’t the Pendulum remix as hoped.

Be more with PBS.

Published on November 22, 2009 in American TV and Videos: Idents. 11 Comments

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Continuing my series of blatant bias towards public broadcasters, and blind rage towards commercial networks.. I present you with the new look for PBS.

Although funded differently to the BBC or the ABC, the Public Broadcasting Service of the United States shares a similar mission to “educate, inspire, entertain”. Like other public broadcasters around the world it is also considered its nations “most trusted national institution”.

But enough about the philosophy, what about the brand. Created by Eyeball, the new look is distinctively non-commercial, yet polished, two qualities sometimes considered mutually exclusively, but beautifully executed here.

Sidenote: Carrier is one of the best documentary series I’ve ever seen.

Australia Network gets a refresh.

Published on May 24, 2009 in ABC1 and Videos: Idents. 15 Comments

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Australia Network, the international television service of the ABC has refreshed its identity and introduced a new slogan ‘From our world to yours’.

With the channel available in over 44 countries throughout the Asia Pacific region, the refresh needed cross cultural appeal, while also standing out in an already saturated television market.

The end result is a very fresh and contemporary on air look that perhaps our local ABC1 could learn a little from..

Credits: Saatchi Design / Motion Foundry / Sopheric.

Unafraid. Unelected. The Hollowmen.

Published on June 29, 2008 in ABC1 and Videos: Promos. 9 Comments

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The Hollowmen is a new political comedy/drama coming to ABC1 from July 9th. With this being the first on-air promo for the new show. The use of photographs in the video is a possible allusion to a 2004 election campaign commercial that adopted a similar style, or perhaps I’m just reading too much into it.

Produced by the Working Dog, the team behind Frontline and The Castle, the show is about “the workings of an internal think tank, set up by the Prime Minister, whose responsibility is long-term policy vision”.

You may love May on the ABC.

Published on April 29, 2008 in ABC1 and Videos: Promos. 3 Comments

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“You may love May”.. Are they suggesting there’s a chance we won’t? That’s the ABC’s confidence lacking tagline being used in this otherwise resplendent promo.

And while its obviously in reference to the month its the kind of thing your unlikely to see on another network. The ABC received some bad press over a recent Logies promo that went to air, so this deliberately low key outing is probably welcome.

Outside of the ABC however, May should be an interesting month for Australian television with a new look SBS set to launch, and Arena’s Bravo-style rebranding.

Hello Future: The ABC’s digital ambitions.

Published on March 12, 2008 in ABC1 and Videos: Promos. 3 Comments

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The ABC made some big announcements about its digital future today, including the launch of an iPlayer-esque service called ABC Playback, a for-pay download store, and the groundwork for the long anticipated 24 hour news channel.

And while theres plenty of time to talk about the need for platform agnosticism and critique the interface and branding, the one thing that is entirely clear is that the national broadcaster is leading the way among Australian broadcasters, and further demonstrating its relevance during this digital revolution.

Read all the details here or check out some of the action in the video above.

It begins with 1: The new look ABC1 idents.

Published on February 8, 2008 in ABC1 and Videos: Idents. 10 Comments

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I was desperate for the ABC to do something exciting when they relaunched their on-air brand today, but as yet I’m not sure if they’ve done it. While its a no-brainer that the national broadcaster needed to bring its channels into line with each other through a name change, the actual substance of the new look is where I am slightly less convinced.

From a technical and production standpoint the idents for ABC1 are on par or better than the rest of free to air to Australia, and while conceptually anything is deeper and more meaningful than ‘We Heart TV’, I guess I was expecting something grander and more profound than what I saw when I turned on the television at noon.

Visually the idents share a couple of characteristics with a series Channel Five in the UK ran early last year to celebrate its ten years of existence. In a similar style to what ABC1 has done they mixed live action with animation and in the case of Five contrasted the realities of life working in television against an evolving backdrop of child like imagination. And while the Five series cleverly aligned a networks tenth birthday to that of a child’s birthday through the animation, I’m unclear as to what the ABC is trying to achieve with a similar concept.

With all that said however, any criticism of the collection so far is from a perspective of international comparison, a comparison the average viewer will not be making, and when compared solely to local competition these idents and the new look in general is simply stunning, and will strike a chord as uniquely ABC.

I couldn’t agree more with Kim Dalton’s assertion that the national broadcaster is “embracing true multi-channelling”, and by taking an alternative path to that of other Australian networks is truly building a future and extending the longevity and purpose of the ABC in a landscape where other media organisations are looking downhill towards their own demise and irrelevance.

(The idents were produced by zspace, who have previously worked with the ABC to produce this earlier set of idents as well.)

The network that would be ABC1.

Published on February 7, 2008 in ABC1 and Videos: Idents. 6 Comments

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The ABC launched its current “There’s more to..” campaign on December 21st 2005, and with tomorrows impending shake up and name change it seemed the time was right for a short retrospective.

The above videos are just a selection of the many, many variations on the theme that have been broadcast over the past few years, including the original 60 second video that began the rebrand back in 2005.

While there have certainly been varying levels of quality, some of the stand outs from the series include the “genre collection” released early last year, and of course The Chaser’s directors commentary, noting the series obscurity and pretension.

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