Archive for the 'Videos: Openings' Category

Redfern Now.

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Redfern Now is the first drama series of its kind to be written, performed, directed and produced by Indigenous Australians.

With acclaimed British writer Jimmmy McGovern as Story Producer this bold drama premiered last night in Australia on public broadcaster ABC1.

The title sequence by Sydney based The Solid State is a fitting introduction to this compelling and layered new anthology series.

The Olympic Broadcaster.

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The BBC broadcast the full length trailer for the London 2012 Olympics last night on BBC One. The campaign shows the landscape of the United Kingdom transformed into a giant sporting arena, with music written and performed by Elbow.

Creative agency Rainey Kelly Campbell Roalfe Y&R developed the concept and the animation was created by Passion Pictures and produced by Red Bee Media.

Continuing a tradition of animated promos, check out previous Olympics trailers for Vancouver 2010 and Beijing 2008.

Archéologie from Curtis Baigent.

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Paris based designer Curtis Baigent has re-imagined the sandscapes and dusty cliches surrounding archeology for this new opening title sequence for the France 5 programme “Archéologie”.

The Coronation of a new look Street.

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The British soap opera Coronation Street is one of the longest running television programmes in the world, and if its network promotions are to be believed its also “The Nation’s Street”, a sentiment I actually quite like.

Earlier this week Corrie began broadcasting in High Definition, and to mark the occasion they updated the opening sequence, bringing with it a depth, warmth and intimacy missing from the earlier incarnation.

Despite the fact I don’t watch any soaps I’m actually a huge fan of the format. The daily, long running nature of the programmes open up huge creative possibilities that can reflect the life of a nation, and really engage a wide audience.

And while these long running stalwarts of the genre have a place, I hope we see some new takes on the soap opera format appear on the scene as well.

“The Avatar of show opens” – Stephen Colbert

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The Emmy and Peabody award winning performance art and cultural phenomenon that is Stephen Colbert recently took his show into the world of high definition, and you know what that means.. a new opening sequence.

Produced by the New York based gang at Mr Wonderful, the new look is as delightfully jingoistic as the old, and a perfect way to start an almost perfect show.

Or as Stephen puts it in the press release they’ve “created the Avatar of show opens”… topical and funny, you’ve done it done Colbert.

And the Emmy for Main Title Design goes to..

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The 2009 Primetime Emmy for Main Title Design has just been awarded, last year Mad Men won, and in the running for it this year was:

> Vampire drama True Blood from HBO
> Showtime’s multiple personality comedy United States of Tara.
> AMC’s industry chat fest Storymakers
> HBO telemovie Taking Chance
> And Fox’s body language drama Lie To Me.

And the winner is..

For all the details on who made what, check out this.

Australia’s Funniest Home Videos.. still not funny.

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Australia’s Funniest Home Videos now has one redeeming feature.. this swish new title sequence and its very cool spaghetti lettering.

- Thanks for the video Alex, and sorry again for.. well you know.

MTV Brasil launches Acesso.

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Brazillian based agency Santa Motion have created this strange yet compelling opening sequence for a new MTV show called Acesso.

The broad concept behind the video is about how information changes people, an idea represented through the various transitions. MTV Latin America have always pumped out really interesting stuff, including this from a few years back.

The Simpson’s high definition debut.

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One of televisions most iconic opening sequences got its most dramatic and permanent update today.

The Simpson’s have taken the leap into high definition, and used it as an opportunity to completely recreate the famous race home.

Sticking to the basic premise that debuted back in 1989, the new sequence see’s the addition of countless secondary characters and a few in-jokes from the shows over 400 episode history.

From the makers of Six Feet Under: True Blood.

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True Blood is the latest creation from Alan Ball, the creator of Six Feet Under and American Beauty screenwriter. Just like Six Feet Under, the main titles for True Blood have been designed by Digital Kitchen, who also did the opener for Dexter.

The high concept premise behind True Blood revolves around the co-existence of vampires and humans in the southern US state of Louisiana. And from the pilot episode at least, it appears Ball intends to draw on vampires and their recent “outing” into mainstream society as an allegory for the struggle to achieve homosexual rights, racial equality and acceptance.

The gritty and compelling opening sequence, accompanied by the track Bad Things by Jace Everett, even goes so far to feature a sign saying “God Hates Fangs”, an obvious play on the famous protest signs of the Westboro Baptist Church.