All these advertisements from Sony have always reminded me of the kind of installation art Christo and Jeanne-Claude are famous for, and if they weren’t ads they would probably make spectacular idents.
It seems like only a year ago today I was turning 21… now as a 22 year old facing his first birthday on a (full time) work day I’m so thankful I like the people I spend eight hours a day with.
In keeping with the tradition I started last year, here is the latest Sony Bravia advertisement. And, while this one is a hell of a lot more dramatic then ‘bouncing balls’ I think there’s something about the use of Heartbeats that will keep last year’s ad my favourite.
Here’s hoping they’ve made another one by the time I turn 23 (or I finally give up on this blog, whatever comes first).
Somewhere between starting and finishing my degree, I got totally disenchanted with advertising. I still love brands and logos, but I think it was when I stumbled onto idents that I felt I’d found something with a bit more credibility to it.
Don’t get me wrong, I still get excited by some ads, and it was the music that first caught my attention in this Sony ad. The song is a cover of The Knife’s ‘Heartbeats’, sung by JosÃ© GonzÃ¡lez (if you haven’t heard the original its excellent too). I love the simple premise of the advert and its brilliantly executed.
For more about the ad visit bravia-advert.com