It’s not an ident, but it is my birthday.


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Somewhere between starting and finishing my degree, I got totally disenchanted with advertising. I still love brands and logos, but I think it was when I stumbled onto idents that I felt I’d found something with a bit more credibility to it.

Don’t get me wrong, I still get excited by some ads, and it was the music that first caught my attention in this Sony ad. The song is a cover of The Knife’s ‘Heartbeats’, sung by José González (if you haven’t heard the original its excellent too). I love the simple premise of the advert and its brilliantly executed.

For more about the ad visit

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