Videos: TV

It’s not an ident, but it is my birthday.

The Sony Bravia ad I like so much (14.8mb) >> To comment and see other videos visit


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Somewhere between starting and finishing my degree, I got totally disenchanted with advertising. I still love brands and logos, but I think it was when I stumbled onto idents that I felt I’d found something with a bit more credibility to it.

Don’t get me wrong, I still get excited by some ads, and it was the music that first caught my attention in this Sony ad. The song is a cover of The Knife’s ‘Heartbeats’, sung by José González (if you haven’t heard the original its excellent too). I love the simple premise of the advert and its brilliantly executed.

For more about the ad visit

5 replies on “It’s not an ident, but it is my birthday.”

I found your site one day while trawling through
I now find that I look forward to each post (does that make me a TV geek?) Hope you had the best birthday you could in Canberra 🙂

Happy Birthday
your site is awsome…the quality of your videos are amazing…I wish I could tape idents with the same quality of yours ;_;
I love idents too…you are not the only “tv geek” out there ^^

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