Tag: birthday

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I’m not sure this tradition quite has enough traction for me to continue with it, but when I turned 21, and then again when I turned 22 I posted the latest Bravia ads.

Well I’m 23 today, so here it is, the two latest ads, Pyramid and Play Doh.

All these advertisements from Sony have always reminded me of the kind of installation art Christo and Jeanne-Claude are famous for, and if they weren’t ads they would probably make spectacular idents.

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It seems like only a year ago today I was turning 21… now as a 22 year old facing his first birthday on a (full time) work day I’m so thankful I like the people I spend eight hours a day with.

In keeping with the tradition I started last year, here is the latest Sony Bravia advertisement. And, while this one is a hell of a lot more dramatic then ‘bouncing balls’ I think there’s something about the use of Heartbeats that will keep last year’s ad my favourite.

Here’s hoping they’ve made another one by the time I turn 23 (or I finally give up on this blog, whatever comes first).

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Somewhere between starting and finishing my degree, I got totally disenchanted with advertising. I still love brands and logos, but I think it was when I stumbled onto idents that I felt I’d found something with a bit more credibility to it.

Don’t get me wrong, I still get excited by some ads, and it was the music that first caught my attention in this Sony ad. The song is a cover of The Knife’s ‘Heartbeats’, sung by José González (if you haven’t heard the original its excellent too). I love the simple premise of the advert and its brilliantly executed.

For more about the ad visit bravia-advert.com