Month: January 2008

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Channel Five ITV

Digitalism with Channel Five and ITV.

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In November last year Whitehaven, Cumbria became the first region in the United Kingdom to switch off its analogue televisions service. Even more sites are planning to switch this year, and by 2013 when the Channel Islands go digital its expected all of the UK will have ceased analogue transmissions.

All the channels are busily reminding its viewers to make the switch and above is Channel Five and ITV’s attempts to convert anyone left in the UK who hasn’t already ditched analogue.

For more UK digital switchover videos check out another one for Five with John Suchet, the Digit Al series and Penelope Keith on the benefits of Freeview. Australia has some similar spots promoting digital from the ABC and a cool animation from SBS.

Categories
SBS Videos: Top Gear

Top Gear’s race to the North Pole.

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If there is one show that quite deservedly gets a lot of banging on about on this blog, it’s Top Gear, and here I go again.. Tonight at 7:30pm SBS is airing the special North Pole race that I first mentioned back in July when it went to air on BBC Two. While I’m not sure it quite topped the American special in February, from sheer adventure alone, no other episode comes close.

And you’ve still got a few weeks left if you want to apply to host the Australian version of the show, the local production is bound to receive a lot of scrutiny and criticism so lets hope the it’s a little more American Office and a little less Amanda’s.

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Channel 4 SBS Videos: Promos

SBS and E4 show some Skins.

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I realise I’m probably giving this show a disproportionate amount of attention, especially considering I’m not even sure I like it, but its always had fairly cool promos, and really, at least it looks interesting, something thats been lacking lately on Australia’s prime time schedule… Whacked Out Sports? Really?!

Skins starts from season one tonight on SBS, and a new season starts soon on E4.

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Nine Network Videos: Idents

Channel Nine “hearts” TV, and other lies.

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Slogan’s are tricky things, trying to distill an organisations entire mission into just a few words is a daunting task, but it can completely change a companies image.

Apple’s ‘Think Different‘ slogan is seen as a turning point for the company, ‘Got Milk?‘ turned dairy sales around in the US, and the beautifully meaningless ‘Just Do It‘ from Nike is still doing its job. One slogan you won’t hear people talking about in years to come however is Channel Nine’s new trainwreck of a promise.. “We Heart TV”.

Ah yes, the Nine Network, source of inspiration to poets across the ages.

That is Crikey’s critique of Channel Nine’s laughable new slogan, which honestly couldn’t be more a more inappropriate tag line if they tried, it’s up there with ‘Fair & Balanced‘.

Categories
Ten Network Videos: TV

No Cars Go on New Years Eve.

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As boring as it is to watch fireworks on television, last nights coverage of Sydney’s NYE celebrations did have one saving grace.. they played “No Cars Go” by Arcarde Fire!

I first heard the song when it was used in a promo for Top Gear, and have been totally enamored by it ever since, listen to the song in its entirety below: