Archive for the 'European TV' Category

The movement of France 5.

Quicktime H.264
(29mb)
iOS Compatible
(9mb)
Watch in Flash

Created by Les Télécréateurs for French public service channel France 5, these idents are damn near perfect in their simplicity.

The concept is as simple as it is strong; a multitude of things that move in the same direction, one following the other, like a chain reaction between completely different worlds. Its underlying meaning is stated loud and clear: knowledge derives from making new links.

Understated and engaging, you can see more from the channels branding here.

Fashion TV en Español.

> Quicktime H.264
(82mb)
> iOS Compatible
(30mb)
> Watch in Flash

> Quicktime H.264
(317mb)
> iOS Compatible
(102mb)
> Watch in Flash

For a channel best known for broadcasting runway footage this branding work for Fashion TV in Spain is surprisingly captivating.

Designed by Madrid based Helio Vega its a beautiful execution which will no doubt outshine the programming on its own network.

Archéologie from Curtis Baigent.

> Quicktime H.264
(9.9mb)
> iPod Compatible
(5.8mb)
> Watch in Flash
(5.2mb)

Paris based designer Curtis Baigent has re-imagined the sandscapes and dusty cliches surrounding archeology for this new opening title sequence for the France 5 programme “Archéologie”.

See the big picture.. on Prime.

> Quicktime H.264
(52.8mb)
> iPod Compatible
(22.5mb)
> Watch in Flash
(6.8mb)

As a follow up to last years toy figurines inspired spot, this year the same team have produced this deconstruction of Belgium broadcaster Prime’s upcoming programming line up.

The childish games of adult drama.

> Quicktime H.264
(6mb)
> iPod Compatible
(4.5mb)
> Watch in Flash
(4mb)

Inbetween Magic have created this excellent promo for Belgium based channel Prime. Set to the sounds of American folk music, this dramatic spot uses the innocence of toy figurines to distill the drama of the networks programming slate.

A great idea well executed, and with a heap of spin-off potential.

- Thanks for the tip Marc.

Everything’s the same except the name.

> Quicktime H.264
(3mb)
> iPod Compatible
(1.8mb)
> Watch in Flash
(2mb)

> Quicktime H.264
(6.3mb)
> iPod Compatible
(3.5mb)
> Watch in Flash
(3.8mb)

> Quicktime H.264
(3mb)
> iPod Compatible
(1.8mb)
> Watch in Flash
(2mb)

British network Virgin 1 launched in 2007 as the flagship general entertainment channel of the newly rebranded Virgin Media (formerly NTL Telewest).

However with Virgin Media offloading its channel group to British Sky Broadcasting earlier this year, the new owners decided to ditch the Virgin brand (perhaps understandably from their point of view) and relaunch it as simply Channel One.

Before, after and during videos above.

Those crazy Danes. The absurd world of DR2.

> Quicktime H.264
(52mb)
> iPod Compatible
(26mb)
> Watch in Flash
(14mb progressive)

During a recent episode of Oprah (yeah thats right) I came to the realisation that Denmark might just be the coolest place on Earth, that said I’ve never been.

And if these messed up idents for public broadcaster DR2 are anything to go by, it’s probably also a very creative, perhaps absurd place.

According to Wikipedia the DR2 channel is something of a Danish version of BBC Four which might go someway to explaining the playfully insane and visually pleasing eight idents contained in the video.

- Produced by DR Design. Thanks for the tip Niels.

The Life & Times of Richard Branson.

> Quicktime H.264
(1.6mb)
> iPod Compatible
(1.3mb)
> Watch in Flash
(2mb progressive)

> Quicktime H.264
(1.7mb)
> iPod Compatible
(1.2mb)
> Watch in Flash
(1.5mb progressive)

The amusingly dirty HBO animated sitcom The Life & Times of Tim makes its UK debut this month on Virgin 1. To promote the show, a very animated Richard Branson is featured in a series of promos with Tim, demonstrating a very creative way to market an imported programme while adding a local feel.

Portugal’s multilayered public broadcaster.

> Quicktime H.264
(4.8mb)
> iPod Compatible
(1.3mb)
> Watch in Flash
(1.2mb progressive)

> Quicktime H.264
(6.2mb)
> iPod Compatible
(3.7mb)
> Watch in Flash
(2.9mb progressive)

Portugal’s oldest television network RTP1, got itself a new on-air look last month, inspired by the channels clunky logo, and perhaps just a little by SimTower.

Surprisingly this ident is only a one off, but with such a unique concept, it could’ve so easily been expanded to include any variety of multi levelled environments…

Update: and it looks like they will be, with a new version making its debut this month, see second video above.

The strange flip book world of Cult.

> Quicktime H.264
(9mb)
> iPod Compatible
(7mb)
> Watch in Flash
(6mb progressive)

> Quicktime H.264
(16mb)
> iPod Compatible
(14mb)
> Watch in Flash
(12mb progressive)

Based on a music video for Dutch group Kraak & Smaak, the same directors have repurposed the flip-book-meets-real-world concept for this series of idents for Fox owned Italian channel Cult.

According the channel, the idents are “an intriguing game of perspectives in which the protagonist is the claim of the channel: TV or not TV?.”

For a channel which describes itself as “curious, nonconformist and irreverent”, this trippy collection of mildy confusing idents, and an equally strange slogan all somehow works perfectly.