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During a recent episode of Oprah (yeah thats right) I came to the realisation that Denmark might just be the coolest place on Earth, that said I’ve never been.
And if these messed up idents for public broadcaster DR2 are anything to go by, it’s probably also a very creative, perhaps absurd place.
According to Wikipedia the DR2 channel is something of a Danish version of BBC Four which might go someway to explaining the playfully insane and visually pleasing eight idents contained in the video.
- Produced by DR Design. Thanks for the tip Niels.
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The amusingly dirty HBO animated sitcom The Life & Times of Tim makes its UK debut this month on Virgin 1. To promote the show, a very animated Richard Branson is featured in a series of promos with Tim, demonstrating a very creative way to market an imported programme while adding a local feel.
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Portugal’s oldest television network RTP1, got itself a new on-air look last month, inspired by the channels clunky logo, and perhaps just a little by SimTower.
Surprisingly this ident is only a one off, but with such a unique concept, it could’ve so easily been expanded to include any variety of multi levelled environments…
Update: and it looks like they will be, with a new version making its debut this month, see second video above.
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Based on a music video for Dutch group Kraak & Smaak, the same directors have repurposed the flip-book-meets-real-world concept for this series of idents for Fox owned Italian channel Cult.
According the channel, the idents are “an intriguing game of perspectives in which the protagonist is the claim of the channel: TV or not TV?.”
For a channel which describes itself as “curious, nonconformist and irreverent”, this trippy collection of mildy confusing idents, and an equally strange slogan all somehow works perfectly.
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Germany’s ZDF (aka Zweites Deutsches Fernsehen) combines the Chinese landscape with Olympic athleticism, along with the obligatory cultural reference in the form of a flying dragon for this slick branding of their Games coverage.
- Big thanks to Ulrich for the video.
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Olympics broadcast branding has been a bucket full of cliches so far. And while the BBC’s incredibly unique take on the Games has been a much needed dose of fresh air, Norway’s national broadcaster NRK have delivered a nice spin on the usual slow motion althetes imagery with this Heroes-meets-300 inspired spot.
- Thanks to Hans for the video.
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Corporación Radiotelevisión Española, or RTVE, is the state owned public broadcaster of Spain, operating eight television networks (including one just for classical music broadcasts), and six radio stations. Unlike the ABC or the BBC however, RTVE is financed with a combination of government funding and advertising.
Last week RTVE revealed its new branding, bringing together its aging brand into a “unified and common graphic language”. And although the new look isn’t expected to launch on-air until later in the year, the above video gives a thourough overview of the new look broadcaster, from its logos to stationary.
For a comparison of the new and old logos check out Brand New’s coverage.. and as for the song in the video, its ‘Take A Chance’ by The Magic Numbers.
- Thanks to Rocío from Summa for the video.
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Somewhat surprisingly these idents from Irish broadcaster RTÉ Two date all the way back to 2004, which in the world of design seems like decades ago.
And while Irish viewers may very well be sick of them, design wise they’ve stood up to fickle ravages of modernity for nearly four years now, something most on-air looks could only wish for.
These idents were created by Piranha Bar, with 3D and compositing MV75.
- Thanks to Morten for the videos.
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