Portugal’s multilayered public broadcaster.

The new 2009 ident from RTP1.

Post author By John Beohm
Post date February 14, 2009
14 Comments on Portugal’s multilayered public broadcaster.

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Portugal’s oldest television network RTP1, got itself a new on-air look last month, inspired by the channels clunky logo, and perhaps just a little by SimTower.

Surprisingly this ident is only a one off, but with such a unique concept, it could’ve so easily been expanded to include any variety of multi levelled environments…

Update: and it looks like they will be, with a new version making its debut this month, see second video above.

Tags europe, portugal, rtp1

14 replies on “Portugal’s multilayered public broadcaster.”

Oh man, SimTower! Those were the days…

it’s kinda cute!

As a portuguese i’m glad to see our public broadcaster in your blog. They are working hard to reech the level of international broadcast design.

*WOW* I love it! So cute, cool and simple.

That’s awesome! I think I watched that six times and saw something new each time. John, how did you get this one? Top Stuff!

It is a shame it’s just a one-off. Wait, a one-off for what?

Does remind me of SimTower, though. Yes, Benjamin, those were the days.

Great! RTP should expand the concept further.

As a start RTP is not only the oldest television in Portugal, but is the public broadcast television of Portugal. In that way should represent a solid ident not dependable on self idiosyncrasies. Should transmit a nation ident, a position, a vision of a country. After that as to communicate. And to communicate you a to see and understand. It is nice of you to remember Simtower and all Sims Universe. But in 12 seconds it is quite impossible to see anything, also because 4:3 resolution in any tradition TV set (720×576). I can understand technically it is amassing and amusing but we should never lose the first intent, COMMUNICATE.

with the BBC, TVE and now RTP, seems everybody in europe’s pubblic TV sistem is making a step forward…except RAI.
plz move RAI!!! your graphic’s getting older everyday!!!

It’s not a one-off. It is, in fact, one of five idents. The second has already been released. And the third is on its way.

Great concept! Nice to see it in your blog!

That second ident is the most chaotic – positively chaotic – I’ve ever seen. I’d like to think of it as satire, but oh well. Naked boy on the stage and control room girl with burning hair.