Monthly Archive for April, 2009

Another Freeview advert with not much to say.

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It really shouldn’t be this hard a thing to sell, or this easily screwed up, but here we are again with Australia’s free to air broadcasters banding together to get us excited about the Freeview platform.

Something that will actually get people excited about Freeview? The impending launch of ABC3, SBS Two and whatever Nine and Seven are going to get around to broadcasting, not this ad.

ABC3.

ABC3 gets the go ahead.

Fox sorta apologises for cancelling Arrested Development.

Marc Fennell vs Television Idents.

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Facebook friend, real world acquaintance, Triple J film critic, and all round good guy Marc Fennell has managed to sum up in six minutes, what this blog has been trying to say for over (oh my god, its been) four years.

Marc’s succinct and entertaining Charlie Brooker-esque take on all things television idents is a refreshing and fun look at the little known genre most people don’t even notice, but that we’re all strangely interested in.

(Also, Marc has a show at the Melbourne Comedy Festival, check it out.)

BBC HD in the UK.

BBC HD gets a new look.

Sci Fi Australia launches CCTV inspired idents.

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The Sci Fi Channel in Australia launched a new set of on air idents last week. Being the thematic channel that they are, these idents are very much “on message”, reflecting the channels programming, but also through the use of the CCTV concept, creating a strong and unified image for the channels brand.

Speaking of the channels brand, the Australian off shoot of Sci Fi are yet to commit to adopting the recently announced Syfy rebrand, which although heavily criticised, I personally think is one of the more elegant and creative name changes of late.

The Killers cover one of my favourite songs.. still prefer the original.