Television 101: An introduction to idents.

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David Mitchell, from That Mitchell and Webb Look recently narrated a Channel 4 series called TV is Dead? all about the “challenges the television industry is currently facing as a result of the digital revolution”.

One part of the series looked at the often over looked importance of television idents, something Australian television loves to dismiss, and something that this site is all about promoting. The clip should serve as an interesting introduction to the world of idents, and also offers a great peek into the UK television industry.

– Enormous thanks to Andy for the video.

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