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Weetabix, a British cereal (Weetbix for the Australian readers) has just launched a new campaign were it positions itself more as a television station then a snack food.
The ads are designed to resemble television idents, and asks the viewer “whats on Weetabix?” while recommending various toppings. See more of the campaign on the official website at weetabix.tv.
While this isn’t an official ident for any station, I recently featured a Cadbury’s ad being played on SBS that comes pretty close.
As if you’d have ice creem on weetbix (that’s what they’re called in Australia)!?!
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These ads are very effective. They make me look up every time they’re on, merely because of the voiceover sounding like real continuity. I know there’s a brick of wheat in the middle of the screen, but these “idents” look great. It’s a shame design houses don’t get to make real idents like these.
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They’re very clever, many of them look like the old BBC 2 idents of the 90s.
http://uk.youtube.com/watch?v=Tj44vZo2Pqk
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Yeah, there’s one just like ‘Paint’ but with milk instead
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