Videos: Idents

If breakfast cereal ran a television station.

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Weetabix, a British cereal (Weetbix for the Australian readers) has just launched a new campaign were it positions itself more as a television station then a snack food.

The ads are designed to resemble television idents, and asks the viewer “whats on Weetabix?” while recommending various toppings. See more of the campaign on the official website at

While this isn’t an official ident for any station, I recently featured a Cadbury’s ad being played on SBS that comes pretty close.