Tag: digital tv

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Channel 4 Videos: Promos

Digitalism with Channel Four and Max Headroom.

maxheadroom - Twango

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Like everything Channel 4 does, they’ve managed to make their digital switchover campaign that bit more creative then the rest of the bunch. Not only have they dug up bizarre eighties television icon Max Headroom, they’ve paired him with Ewen Macintosh from The Office.

Max Headroom made his television debut in 1985, the same year I was born, so the reference is going a little over my head. The BBC however refers to Headroom as the “original digital TV star” which makes him and his claim that “the future is here” a highly original and wry choice for Channel 4’s campaign.

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Channel Five ITV

Digitalism with Channel Five and ITV.

5gitial - Twango

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itvdigital - Twango

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In November last year Whitehaven, Cumbria became the first region in the United Kingdom to switch off its analogue televisions service. Even more sites are planning to switch this year, and by 2013 when the Channel Islands go digital its expected all of the UK will have ceased analogue transmissions.

All the channels are busily reminding its viewers to make the switch and above is Channel Five and ITV’s attempts to convert anyone left in the UK who hasn’t already ditched analogue.

For more UK digital switchover videos check out another one for Five with John Suchet, the Digit Al series and Penelope Keith on the benefits of Freeview. Australia has some similar spots promoting digital from the ABC and a cool animation from SBS.