Author: John Beohm

The excessively clunky “ABC for Kids on 2” brand has been relaunched as “ABC 4 Kids”. Running from 6am-7pm on ABC2, this channel-within-a-channel has long deserved better positioning, if not its own dedicated slice of the airwaves.

Thus concludes the refresh of the ABC’s suite of channels with ABC1 in February and ABC2 in April.

Tags ABC2, ABC3

Web Asides

‘It Gets Better’ by the employees of Apple.

Post author By John Beohm
Post date April 15, 2011
No Comments on ‘It Gets Better’ by the employees of Apple.

‘It Gets Better‘ by the employees of Apple.

Web Asides

James Franco vs Stephen Colbert.

Post author By John Beohm
Post date April 15, 2011
No Comments on James Franco vs Stephen Colbert.

James Franco vs Stephen Colbert.

ABC2 Videos: Idents

The new look ABC2: Always Brighter.

Post author By John Beohm
Post date April 9, 2011
6 Comments on The new look ABC2: Always Brighter.

> Quicktime H.264
(24mb)
> iPod Compatible
(13mb)
> Watch in Flash
(12mb)

> Quicktime H.264
(10mb)
> iPod Compatible
(5mb)
> Watch in Flash
(4mb)

> Quicktime H.264
(9mb)
> iPod Compatible
(5mb)
> Watch in Flash
(4mb)

> Quicktime H.264
(7mb)
> iPod Compatible
(4mb)
> Watch in Flash
(3mb)

> Quicktime H.264
(6mb)
> iPod Compatible
(4mb)
> Watch in Flash
(3mb)

> Quicktime H.264
(8mb)
> iPod Compatible
(5mb)
> Watch in Flash
(4mb)

> Quicktime H.264
(3mb)
> iPod Compatible
(2mb)
> Watch in Flash
(1mb)

The on-air look of ABC2 has ranged from the interesting to the ordinary. While easily the most intriguing channel on free to air television, ABC2 has always struggled with its identity.

Thankfully this new lime-and-pink design is the most mature branding to grace the network, even if the execution of the new idents is a little sporadic (the fish look great, the knitting.. not so much).

Tags abc1, ABC2

Web Misc

Two free tickets to the F5 Festival in NYC.

Post author By John Beohm
Post date March 25, 2011
1 Comment on Two free tickets to the F5 Festival in NYC.

UPDATE: The tickets are gone! Thanks for playing.

Videos: Promos

The placement of product placement.

Post author By John Beohm
Post date March 6, 2011
No Comments on The placement of product placement.

> Quicktime H.264
(3.7mb)
> iPod Compatible
(1.5mb)
> Watch in Flash
(1.4mb)

Apparently product placement (in literature at least) dates back to the 19th century, but for British television programmes its been a strict no-no.. until now.

February 28th this year was the first day of new laws allowing for commercial broadcasters to accept payment to use or display certain products. Part of the new laws require programmes that accept product placement to display a special symbol on-screen, which is what this promo is about.