Videos: Promos

The placement of product placement.

Product placement has hit the UK.

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Apparently product placement (in literature at least) dates back to the 19th century, but for British television programmes its been a strict no-no.. until now.

February 28th this year was the first day of new laws allowing for commercial broadcasters to accept payment to use or display certain products. Part of the new laws require programmes that accept product placement to display a special symbol on-screen, which is what this promo is about.

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