We are Five.. four, three, two, one. Relaunch.

The UK’s Channel Five does a complete relaunch.

Post author By John Beohm
Post date October 7, 2008
14 Comments on We are Five.. four, three, two, one. Relaunch.

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For the first time in six years, Five is giving itself a rebrand. The new look network has dropped the lower case type, and replaced it with a logo that’s just a little reminiscent of way BBC One do things.

Coming on-air for the first time last night, the look isn’t the only thing to change, with a new approach to promotions and ad breaks also coming into effect.

While the new look is just as slick as any other UK network, it manages to lack some the unity of other network idents, and although I’ve only seen this selection, I’m pretty confused as to what its all meant to mean, if anything.

For me though, Channel Five are going to have a hard time topping this.

Tags five

14 replies on “We are Five.. four, three, two, one. Relaunch.”

Im a big fan of DixonBaxi but some of the FIVE idents look very similar to a piece mate steinforth did a while back, maybe they collaborated on the idents but I have a feeling they didnt for some reason. I hope im wrong though

judge for yourself

http://www.matesteinforth.com/work/motion/vidos-channel/

While not particularly consistant, they do represent the fact that Five has transformed into more of a niche channel than the cheap mainstream station they used to be. It’s ITV1 with the problem! 😀

That is… awkward.

Very nice looking idents. Always a pity that Australian networks can’t be so creative.

I have a feeling that the only thing that’ll stay consistent is the logo – and the bits after will be refreshed constantly, much like MTV.

As an aside, they updated FIVER to match the FIVE typface but the idents themselves are the same but with some new Kaiser Chiefs music. five US is the same for now.

How exactly is it awkward?

Well, have you ever seen something like http://idents.tv/videos/NewFiveIdentsSuper.html in real life? I know I haven’t. It feels so strange seeing a MTV-ish look on a major UK channel.

I think it’s a more creative approach – much freer than before. The BBC One idents are nice, but hugely contrived and lacking in soul IMHO so I don’t draw comparisons too closely between those and Five.

I agree with Niko – a consistent logo with everything changing around it. Interesting approach…..