Sound much like Al Harding? The ABC’s latest ‘More Than The Headlines’ promo.
Last year 15% of the downloads from this site were RealPlayer (about 70% were Quicktime), and so far this year Real has accounted for less then 4%. With almost everyone having Flash installed I thought I’d test out the format for myself.
The ABC is touting its 2007 home grown offerings in this two minute promo interestingly bookended by a recreation of one of Australia’s most famous photos; Max Dupain’s Sunbaker.
What have you got to look forward to though? Bastard Boys, The Bridge, Curtin, Choir of Hard Knocks, Summer Heights High, 900 Neighbours and Crude.
2007 will also apparently be the year of “reaching out, sharing and being accessible” according to the promo in the same shot as a video iPod so hopefully that means more downloadable content to come.
Update: The ABC’s monthly newsletter notes that “in 2007 the ABC will be vodcasting 20 to 25 programs each week”, awesome! (Thanks AndyOZ).
Last night on Channel 7 an interesting audio screw up occurred which resulted in in the line “Jesus Christ, help us all Lord” being repeated over and over again during the documentary ‘Mayday’.
Initially it was thought the audio was from within the doco and someone looped, however it since came out that the audio is actually from footage of an convoy in Iraq thats been on YouTube since September. Footage of the audio screw up and the footage from Iraq is after the jump.
These hopefully unscripted (or badly scripted to seem natural) chats with friends about everyones favorite public broadcaster look like the result of a focus group that found “young males” and “baby boomer females” were the audience most needing appealing to.
The 1st two videos are some builders talking about how good Myf Warhurst looked hosting Australia’s Favourite Album (and in general might I add), and in the 2nd video the quality of the news. The 3rd video has some women sitting around a living room talking about drinking G&T’s during the seven o’clock news, with the 4th video having them discuss the quality of the programming and lack of ads.
It’s hardly subtle stuff, but if it works it works, anything to get people thinking about the ABC is good enough for me.