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ABC1 Videos: Idents

Myf Warhurst is hot! (& other musings on our ABC)

The ABC launches a new campaign “There’s more to talk about on ABC” (7.1mb) >> To comment and see the rest of the videos from this series visit www.idents.tv

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These hopefully unscripted (or badly scripted to seem natural) chats with friends about everyones favorite public broadcaster look like the result of a focus group that found “young males” and “baby boomer females” were the audience most needing appealing to.

The 1st two videos are some builders talking about how good Myf Warhurst looked hosting Australia’s Favourite Album (and in general might I add), and in the 2nd video the quality of the news. The 3rd video has some women sitting around a living room talking about drinking G&T’s during the seven o’clock news, with the 4th video having them discuss the quality of the programming and lack of ads.

It’s hardly subtle stuff, but if it works it works, anything to get people thinking about the ABC is good enough for me.

7 replies on “Myf Warhurst is hot! (& other musings on our ABC)”

I’ve been saying all last year that now SBS has decided to Pimp itself, and the ABC is the only network without ads, they should capitalise on this, and use it like the asset it is. People will watch the ABC simply because it doesn’t have ads – never mind its superior programing!

I have decided, upon viewing those construction workers, that the building industry is not safe. I now worry about my childrens safety upon entering any structure. Thanks for my newly created phobia ABC.

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