> RealPlayer Stream (3.9mb)
> RealPlayer Stream (2.5mb)
The pilot for Lost was the most expensive TV pilot ever, so it seems only fair that Channel 4 go and make the most expensive UK commercial ever to promote it. According to Wikipedia, these two David LaChapelle directed promos for Lost cost over £1 million.
I think they are fantastic and love that Channel 4 went to the trouble of actually doing something with the cast and not just using footage from the show, I love the theme and love that they actually created a story for the promo beyond just “this is the show.. watch it!”. I actually saw a print ad version of it in RadioTimes while I was in the UK but didn’t realise it was based on this.
More networks should use the cast to create original promos, its no doubt more expensive but damn it looks good.