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Channel [V] recently relaunched its branding under the banner ‘We Are [V]‘. The new look was developed by WTSTF, and is meant to be create “a surreal place – a world of pure imagination. A place where anything and everything is possible. Possible because of the inspirational music we bring you.”
And as for the song, its We Are The People by Empire of the Sun.
- Thanks to Jeremy for the videos.
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The Sci Fi Channel in Australia launched a new set of on air idents last week. Being the thematic channel that they are, these idents are very much “on message”, reflecting the channels programming, but also through the use of the CCTV concept, creating a strong and unified image for the channels brand.
Speaking of the channels brand, the Australian off shoot of Sci Fi are yet to commit to adopting the recently announced Syfy rebrand, which although heavily criticised, I personally think is one of the more elegant and creative name changes of late.
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Discovery HD rounds out the new HD channels from the recently launched Foxtel HD, it joins National Geographic HD, BBC HD, and Fox Sports and ESPN HD.
The network is yet to adopt the new look Discovery branding, which is a shame because although this is an HD channel it looks like it just stepped out the nineties.
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Since my constant shilling for all things Foxtel HD apparently knows no bounds, I figure the least I could do is post the advert for the new high definition service too.
The commercial is a trip through Australian television history, from the first transmission in 1956, to the introduction of colour in 1975, right up to the launch of Foxtel HD, which I’m afraid probably won’t go down in history with the kind of reverence that they were probably hoping for, but it is an ad after all.
The song featured in the video is ‘Lost in Time’ by Melbourne artist Whitley.
- Big thanks to Christian for the video.
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As the Foxtel HD roadshow continues, we’ve already seen BBC HD, and the sports channels, now its onto National Geographic HD who have launched a simple yet dramatic series of idents to celebrate their jump into the world of high definition.
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Foxtel’s expansion into the HD world will no doubt be of particular interest to the sports fans out there, with ESPN and Fox Sports both launching high def channels.
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Foxtel officially launches its high definition service today, and although content wise there isn’t much on the new HD platform yet, with only five HD channels available at launch, BBC HD is one of them, and almost makes it worth it.
It would seem Australia is the first market outside of the UK to recieve the BBC HD brand, but won’t be the last, with plans for expansion into Poland, and the US later this year. The two videos are taken from the newly launched BBC HD Australia and show an ident for the network, and an extended promo.
For more from BBC HD check out this cimematic promo for the UK version.
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MTV Australia have launched local idents, ditching the generic international look for an Australian skew on this generational phenomenon that is Music Television.
And while the networks programming has over the years ranged from the inane to the influential and the socially aware, its brand has for better and/or worse always had an enourmous impact on popular culture.
The powerful MTV brand gets deconstructed in these new idents showing the importance of remaining an “evolving creature, something new and slightly unusual”, especially important with the fickle tastes of your target audience.
I really like the new look, instead of embracing whatever trend the kids may be going for this very second, the idents take a more natural approach, showing the MTV logo as being fluid and always adapting to its surrounds.
For more design from MTV, check out the “narrative and visual break” created for the South American arm of the network here.
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