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Sydney based broadcast design outfit Tactic have been busy filling the screens of Australian subscription television channels with some great promos lately.
From the canvas to comedy, and crime to classics this diverse bunch of work is a great sample of the local creativity and the local industry.
Download the whole H264 bunch in one swoop here (74mb *.zip).
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One of Australia’s longest running subscription television networks TV1 began broadcasting in widescreen for the first time last week (sounds quaint I know).
To mark the occasion they refreshed their look with a heavy emphasis on branding the various day parts, and further reinforcing the retro yet modern feel.
TV1 have maintained a consistently strong on-air brand without actually straying too far from their core look as you can see in this 2006 post.
- Thanks to Jackie from zspace for the videos.
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Bondi based Where Theres Smoke have updated their previous work for Channel [V], extending the concept while taking the whole thing in a slightly darker direction.
There is a whole set of idents based around this new look and feel, which went on-air yesterday. This is just the directors cut 30 second version.
As for the song in the clip, it’s Solitude is Bliss by Tame Impala.
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Channel [V] recently relaunched its branding under the banner ‘We Are [V]‘. The new look was developed by WTSTF, and is meant to be create “a surreal place – a world of pure imagination. A place where anything and everything is possible. Possible because of the inspirational music we bring you.”
And as for the song, its We Are The People by Empire of the Sun.
- Thanks to Jeremy for the videos.
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The Sci Fi Channel in Australia launched a new set of on air idents last week. Being the thematic channel that they are, these idents are very much “on message”, reflecting the channels programming, but also through the use of the CCTV concept, creating a strong and unified image for the channels brand.
Speaking of the channels brand, the Australian off shoot of Sci Fi are yet to commit to adopting the recently announced Syfy rebrand, which although heavily criticised, I personally think is one of the more elegant and creative name changes of late.
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Discovery HD rounds out the new HD channels from the recently launched Foxtel HD, it joins National Geographic HD, BBC HD, and Fox Sports and ESPN HD.
The network is yet to adopt the new look Discovery branding, which is a shame because although this is an HD channel it looks like it just stepped out the nineties.
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Since my constant shilling for all things Foxtel HD apparently knows no bounds, I figure the least I could do is post the advert for the new high definition service too.
The commercial is a trip through Australian television history, from the first transmission in 1956, to the introduction of colour in 1975, right up to the launch of Foxtel HD, which I’m afraid probably won’t go down in history with the kind of reverence that they were probably hoping for, but it is an ad after all.
The song featured in the video is ‘Lost in Time’ by Melbourne artist Whitley.
- Big thanks to Christian for the video.
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As the Foxtel HD roadshow continues, we’ve already seen BBC HD, and the sports channels, now its onto National Geographic HD who have launched a simple yet dramatic series of idents to celebrate their jump into the world of high definition.
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Foxtel’s expansion into the HD world will no doubt be of particular interest to the sports fans out there, with ESPN and Fox Sports both launching high def channels.
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Foxtel officially launches its high definition service today, and although content wise there isn’t much on the new HD platform yet, with only five HD channels available at launch, BBC HD is one of them, and almost makes it worth it.
It would seem Australia is the first market outside of the UK to recieve the BBC HD brand, but won’t be the last, with plans for expansion into Poland, and the US later this year. The two videos are taken from the newly launched BBC HD Australia and show an ident for the network, and an extended promo.
For more from BBC HD check out this cimematic promo for the UK version.
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