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The time is now on Bio.

bio2 - Twango

> Quicktime H.264
(13.2mb)
> iPod Compatible
(8.4mb)
> Watch in Flash
(6.6mb progressive)

Bio. (formerly The Biography Channel) is an Australian subscription television station owned by the A&E Television Network, however the brand is fully licensed to Foxtel who produce, broadcast and program the channel locally.

While the content can be a bit of a mixed bag (Entertainment Tonight.. really?), the network does have some gems in Iconoclasts, Letterman and their live award show coverage.

This 60 second station identifier has always caught my attention whenever it ran, the use of “The Time Is Now” by Moloko in conjunction with the historical images is surprisingly creative and well executed, I guess it shows how much creative mileage you can get out of just some photos and a catchy tune.

Related videos etc.


This post was written by John Beohm.


6 Responses to “The time is now on Bio.”


  1. 1 marc

    it really is a beautifully excecuted bit of television. simple yet with a great flow. I love how it subtly plays on our knowledge and preexisting relationships with those faces. its actually very sophisticated stuff.

    reply

  2. 2 Myrona

    simple but powerful.

    reply

  3. 3 Niko

    Spine-tingling, although it weirdly feels like a tribute to Steve Irwin at the end.

    reply

  4. 4 Mitch

    Does anybody know who produced this?

    reply

  5. 5 Andy OZ

    yes, ‘everyone has a story’…but don’t expect it to be told on ‘Bio’ unless you are a rich, Hollywood celebrity! They must make up 90% of the featured persons. They should rename the channel E!Bio

    reply

  6. 6 3

    Love the look of the site john!

    Should have more old banners ;)

    reply

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