Tag Archive for '4music'

Dancing with 4Music.

> Quicktime H.264
(29mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(31mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(30mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(29mb)
> iOS Compatible
(6mb)
> Watch in Flash
(7mb)

British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.

I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.

For more info on the 4Music rebrand read this.

(Thanks for the details Nick)

The Hits becomes 4Music, like a kiss with a fist.

> Quicktime H.264
(16.9mb)
> iPod Compatible
(10.6mb)
> Watch in Flash
(7.2mb progressive)

> Quicktime H.264
(7.6mb)
> iPod Compatible
(3.4mb)
> Watch in Flash
(2.8mb progressive)

The Hits, a music channel in the UK relaunched itself this month as 4Music. The newly rebranded station joins the fold of sibling networks Channel 4, E4, More4 and Film4 in a multichannel line up that you could only dream of in Australia.

These two videos are promoting the relaunch which occurred on August 15th, with the first video a slow motion spot set to the track “Kiss with a Fist” by Florence and the Machine that’s refreshingly decent for a music channel.

- Cheers to Craig for the videos.