Search Results for 'mtv'

There’s something in the water at MTV Poland.

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Lithuanian based motion design studio Korb have created this pair of beautifully crafted idents for MTVN HD in Poland. Globally, MTV have done some amazing on air presentation, from Latin America’s visual break to Australia’s local take on the brand.

And while the idea isn’t entirely original, the unique look and subtle execution of it all creates a powerful and thoughtful take on the otherwise ADHD brand that is MTV.

For a look behind the scenes, and for full credits keep reading below the fold..

Continue reading “There’s something in the water at MTV Poland.” »

Andy Samberg promo for MTV.

Andy Samberg promo for MTV.

MTV Brasil launches Acesso.

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Brazillian based agency Santa Motion have created this strange yet compelling opening sequence for a new MTV show called Acesso.

The broad concept behind the video is about how information changes people, an idea represented through the various transitions. MTV Latin America have always pumped out really interesting stuff, including this from a few years back.

MTV Australia gets a little more Australian.

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MTV Australia have launched local idents, ditching the generic international look for an Australian skew on this generational phenomenon that is Music Television.

And while the networks programming has over the years ranged from the inane to the influential and the socially aware, its brand has for better and/or worse always had an enourmous impact on popular culture.

The powerful MTV brand gets deconstructed in these new idents showing the importance of remaining an “evolving creature, something new and slightly unusual”, especially important with the fickle tastes of your target audience.

I really like the new look, instead of embracing whatever trend the kids may be going for this very second, the idents take a more natural approach, showing the MTV logo as being fluid and always adapting to its surrounds.

For more design from MTV, check out the “narrative and visual break” created for the South American arm of the network here.

Two stunning minutes of MTV.

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MTV can get pretty trashy.. and it can get very tiring, but what can you do? You take a break. Literally. This stunning “narrative and visual break” ident created by Sägas for MTV Latin America is two minutes of hypnotic look-up-at-the-sky-and-smile bliss.

Designed to rest the eyes and mind, this video marks the first post on this blog about a South American production, and I couldn’t be more impressed, with not only the execution of the piece, but also the beauty of the concept.. literally breaking from a stations usual fare to give you a breather (not entirely unlike this).

Download some high resolution stills from the video below..

idents.tvidents.tvidents.tv

– And a huge thanks to Fernando from Sägas for the video.

How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.

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On July 1st this year, MTV rolled out a new look across its network of 64 international channels. The refresh is a collaboration between the network and Universal Everything and is the first time the channel will have a consistent look across the globe.

Based around three major elements: a refined logo, a new navigational system, and a distinctive colour palette, the reboot of one of the worlds largest television brands was delivered in a 14 week turnaround, with further details of the branding strategy available here.

Why did Channel Nine cross the road?..

middleofthe9 - Twango

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…to get to the middle. And thus sums up my opinion of Channel Nine’s relaunch of their on-air look. One day a commercial network in Australia will do something interesting or a touch daring with their appearance, but today is not that day. The screenshot above is just one of the many generic images that litter this video.

To check out some genuinely innovative and creative idents have a look at S4/C from Wales, good od’ BBC One, the always entertaining Channel 4, or how about even MTV South America or Australia’s SBS back when they played idents.

My 500th Post: The Top Seven of 2007.

Based on pageviews alone, the 7 most popular posts this year so far have been:

7The making of Top Gear and the fate of season 10.
6All my life watching America.
5The making of the Six Feet Under title sequence.
4The Simpson’s War on Everything.
3Two stunning minutes of MTV.
2The Chaser’s War on uncut H264 downloads.

and the most popular post of 2007 so far has been… Continue reading “My 500th Post: The Top Seven of 2007.” »

Sun all day. Ten all night. BitTorrent in the afternoons?

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I remember when I used to really like Ten, not sure what happened, but here’s what they’re doing for summer.