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This new spot for SBS is not only visually beautifully and perfectly timed, its also surprisingly profound, and layered in meaning that only a broadcaster like this would aim for. Created from a collaboration featuring:
contributions from Animal Logic, playwright Caleb Lewis, Indigenous creative agency Gilimbaa, Jam Sydney and Ghanaian born, Australian performer Dorinda Hafner.
They’ll be stuck when we hit eight billion people.
Maybe by then EBS would be Electronic Broadcasting Service…
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Nice! I was wondering when SBS would start doing 7 billion! And an aside, thank you so much for this website, I really do think idents are an artform that is so very overlooked. I’m incredibly thankful that I can see them here!
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