Channel 4 goes live for a Honda advert.

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A few hours ago Channel 4 broadcast what The Guardian is calling Britain’s first ever live commercial during a break in the reality show Come Dine With Me. The three minute ad came live from the skies above Spain and featured a team of professional skydivers demonstrating Honda’s latest tagline “Difficult Is Worth Doing”.

The live nature of television is one of its biggest redeeming features, and while this commercial is certainly full of the novelty factor, its an example of the innovation that not only the advertising industry will have to adopt, but also the whole television sector in general.

For more advertising fun check out a new show that started this week on ABC1 called The Gruen Transfer, a very funny and interesting look into the industry. Or just check out some of my favourite ads, here and here.

– Thanks for the video Craig

UPDATE: Around 168,000 additional viewers tuned in to see Honda’s ambitious commercial go live to air, bringing the total audience to 2.2 million.

UPDATE 2: Various reports have suggested that the plane crashed after shooting the commercial, killing two. The Telegraph is now reporting that the same plane did in fact crash, but it happened the day after the advert was shot.

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