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Foxtel Videos: Idents

Watch What Happens when Arena rebrands.

Australia’s Arena gets Bravo’d (11mb) >> To comment and see other videos visit www.idents.tv

> Quicktime H.264
(22.6mb)
> iPod Compatible
(11.7mb)
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(6.6mb progressive)

> Quicktime H.264
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The Bravo inspired new look Arena is now on-air, and while its all very bright, its also very much linked to those few big name shows the network happens to air.

The biggest of those shows is Project Runway, which recently become the first reality show to win a Peabody award for excellence in broadcasting, but is also jumping ships to Lifetime in the US. The president of Bravo recently described the brand (which Arena is now piggybacking on) as “a consumer-immersed environment”, which to me sounds like a bad thing, but maybe its just not my style.

Speaking of subscription television though, one of the best spots I’ve seen continues to be this video from the Bio. channel.

Keep reading for a look at how Arena used to look, before getting Bravo’d.

> Quicktime H.264
(22.8mb)
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(11.7mb)
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(7mb progressive)

> Quicktime H.264
(11.4mb)
> iPod Compatible
(5.7mb)
> Watch in Flash
(3.8mb progressive)

10 replies on “Watch What Happens when Arena rebrands.”

I love a good channel re-brand, but it’s reallly quite disheartening to see that Foxtel hasn’t even bothered to dump the ugly 4:3-ness of Arena, and finally start broadcasting in widescreen.

That… and The Veronicas in their first big promo. Yuck.

I hope I’m wrong but… this looks like it was done in the US. Anyone out there actually know?

I think it looks balls. It’s the kind of thing you’d be impressed with if it was a corporate someone knocked up on Final Cut Pro. It’s pretty cheap and nasty for a proper station ID.

Wait, do australians call friends ‘five friends together’ cause isn’t there six?

Joey

Racheal

Ross

Chandler

Phoebe

Monica

Yeah! Theres six… Wierd

They call it “Five Friends Together” in reference to the number of episodes of “Friends” they are airing (Five [episodes of] “Friends”, Together [in a marathon]), and not the number of friends in the show.

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