Watch What Happens when Arena rebrands.

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The Bravo inspired new look Arena is now on-air, and while its all very bright, its also very much linked to those few big name shows the network happens to air.

The biggest of those shows is Project Runway, which recently become the first reality show to win a Peabody award for excellence in broadcasting, but is also jumping ships to Lifetime in the US. The president of Bravo recently described the brand (which Arena is now piggybacking on) as “a consumer-immersed environment”, which to me sounds like a bad thing, but maybe its just not my style.

Speaking of subscription television though, one of the best spots I’ve seen continues to be this video from the Bio. channel.

Keep reading for a look at how Arena used to look, before getting Bravo’d.

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10 Responses to “Watch What Happens when Arena rebrands.”


  • I love a good channel re-brand, but it’s reallly quite disheartening to see that Foxtel hasn’t even bothered to dump the ugly 4:3-ness of Arena, and finally start broadcasting in widescreen.

    That… and The Veronicas in their first big promo. Yuck.

  • I hope I’m wrong but… this looks like it was done in the US. Anyone out there actually know?

  • Looks way better than the previous dark look.

  • They’re making it work! Arena is the little black dress of cable television.

  • I think it looks balls. It’s the kind of thing you’d be impressed with if it was a corporate someone knocked up on Final Cut Pro. It’s pretty cheap and nasty for a proper station ID.

  • Hav Bravo TAken over this Channel??

  • No, Foxtel signed a wholesale agreement with Bravo and NBC Universal.

  • Wait, do australians call friends ‘five friends together’ cause isn’t there six?

    Joey

    Racheal

    Ross

    Chandler

    Phoebe

    Monica

    Yeah! Theres six… Wierd

  • They call it “Five Friends Together” in reference to the number of episodes of “Friends” they are airing (Five [episodes of] “Friends”, Together [in a marathon]), and not the number of friends in the show.

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