Thanks Motion Foundry, the new Ten idents.

> Quicktime H.264
(37.2mb)
> iPod Compatible
(5.2mb)
> Watch in Flash
(5.9mb progressive)

> Quicktime H.264
(22.8mb)
> iPod Compatible
(3.4mb)
> Watch in Flash
(3.1mb progressive)

> Quicktime H.264
(2.1mb)
> iPod Compatible
(247kb)
> Watch in Flash
(415kb progressive)

> Quicktime H.264
(3mb)
> iPod Compatible
(294kb)
> Watch in Flash
(428kb progressive)

> Quicktime H.264
(6.5mb)
> iPod Compatible
(924kb)
> Watch in Flash
(978kb progressive)

Thanks to Alex from Motion Foundry for sending me their latest creation, the new look, celebrity filled Channel Ten identity.

According to the press release the talent in these idents were shot in L.A., New York, Melbourne, Sydney and Brisbane. Using the stars of a networks shows in promos can be a risky thing, you don’t want it to look like a contractual chore, and I just can’t help wondering if shooting them “in character” was the best idea.

Channel 4 shot a brilliant series with talent stretching over heaps of their shows. But, instead of getting them to say the network slogan, or play in character, they just had them answer simple questions about life (favourite swear word, happiest moment) and the final product is a stunning and refreshing take on the use of celebrities in network promos.

I’ve always had a love/hate thing with Channel Ten, but as long as they keep feeding me Simpsons and Letterman I’ll be happy.

5 Responses to “Thanks Motion Foundry, the new Ten idents.”


  • Five in the UK did a great promo last year with American personalities in, and it wasn’t cheesy! http://www.youtube.com/watch?v=Czb5sxv4Uqs Ten’s promo’s good but you do get this sort of….embarrasing feeling when you hear people advertising their show and saying what network it’s on. Oh, it’s probably just me!

  • No, it’s not just you, Sean! I feel that way too.

    Whenever Foxtel do stuff like that I cringe a little. “Hi, I’m Allison Janney from The West Wing and you’re watching Arena. Great TV anytime.” No disrespect to any of the stars who do it, but it just sounds so scripted and daggy.

    And yes, those five promos were excellent!

  • Wow guys! Love these idents, but I’m fascinated by the comments. This is standard operating procedure here in the states. I work at one of the networks and I research is clear, people don’t identify with networks, they identify with stars and shows on the networks. It might have something to do with our very confusing network/affiliate model and believe me, they’re well compensated to do this stuff, especially by the non-US broadcasters.

  • Nice to see you post Mitch, what I do notice about US Networks is they rarely show idents, is there a reason for that>

  • The general view, which I disagree with, is that it’s a waste of time. If you’ve got ten seconds why not use it to promote a show? The nets all used to run at least one ID at the start of primetime each evening, but that has morphed into what we call a night open, usually done by a star on one of the shows airing that evening.

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