According to the press release the talent in these idents were shot in L.A., New York, Melbourne, Sydney and Brisbane. Using the stars of a networks shows in promos can be a risky thing, you don’t want it to look like a contractual chore, and I just can’t help wondering if shooting them “in character” was the best idea.
Channel 4 shot a brilliant series with talent stretching over heaps of their shows. But, instead of getting them to say the network slogan, or play in character, they just had them answer simple questions about life (favourite swear word, happiest moment) and the final product is a stunning and refreshing take on the use of celebrities in network promos.
I’ve always had a love/hate thing with Channel Ten, but as long as they keep feeding me Simpsons and Letterman I’ll be happy.