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British channel E4 have looked to Apple and its soon to be released iPad for inspiration and parody in this new promo.
Mocking Apple’s product videos this new spot jumps on board the iPad hype machine with their very own, if not slightly bulkier alternative, the ePad.

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Going against all tradition and cliche, the BBC have created one hell of a Winter Olympics promo. No blue ice, no slow motion athletes, and no gold medals.
It’s the Persepolis of Winter Olympics promos and I love it.

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On February 19th 1985, two days before I was born, a little television programme called EastEnders first hit the airwaves in the UK. Twenty five years later and we’re both going strong. To celebrate, the BBC created this rather ambitious station ident featuring the case of the soap along with a slightly altered Albert Square.
Check out the rest (well most) of the BBC One ‘Circle’ idents here.
- Thanks for the video Craig.
Published on February 7, 2010
in ABC3.

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Following up from the launch of ABC3 last year, here is a snapshot of the new channels on-air branding.
Created by Tactic, the idents for ABC3 were “entirely unscripted and inspired by the power and rawness of childrens’ imaginations”, an interesting take on childrens television. The second video is a montage of various on-air elements demonstrating the versatility and broad creative use of the “3″ logo.
For more ABC branding check out the current incarnations of ABC1 and ABC2.
..and soon enough ABC4.

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Australian breakfast television news programme Sunrise received a major refresh this morning with new branding and a new set. The new look is neither a great step forward or back from the old, its just different enough that people might notice, but not enough of a significant improvement that anyone will really care.
Next time maybe..

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The Emmy and Peabody award winning performance art and cultural phenomenon that is Stephen Colbert recently took his show into the world of high definition, and you know what that means.. a new opening sequence.
Produced by the New York based gang at Mr Wonderful, the new look is as delightfully jingoistic as the old, and a perfect way to start an almost perfect show.
Or as Stephen puts it in the press release they’ve “created the Avatar of show opens”… topical and funny, you’ve done it done Colbert.

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During a recent episode of Oprah (yeah thats right) I came to the realisation that Denmark might just be the coolest place on Earth, that said I’ve never been.
And if these messed up idents for public broadcaster DR2 are anything to go by, it’s probably also a very creative, perhaps absurd place.
According to Wikipedia the DR2 channel is something of a Danish version of BBC Four which might go someway to explaining the playfully insane and visually pleasing eight idents contained in the video.
- Produced by DR Design. Thanks for the tip Niels.

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The good Doctor is having his last outing this Christmas season in his current incarnation, and the BBC have created a special BBC One ident to celebrate.
Previous BBC One Christmas idents have included giant snowballs, skating penguins and even Wallace and Gromit.
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