Published on February 7, 2010
in ABC3.
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Following up from the launch of ABC3 last year, here is a snapshot of the new channels on-air branding.
Created by Tactic, the idents for ABC3 were “entirely unscripted and inspired by the power and rawness of childrens’ imaginations”, an interesting take on childrens television. The second video is a montage of various on-air elements demonstrating the versatility and broad creative use of the “3″ logo.
For more ABC branding check out the current incarnations of ABC1 and ABC2.
..and soon enough ABC4.
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Australian breakfast television news programme Sunrise received a major refresh this morning with new branding and a new set. The new look is neither a great step forward or back from the old, its just different enough that people might notice, but not enough of a significant improvement that anyone will really care.
Next time maybe..
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The Emmy and Peabody award winning performance art and cultural phenomenon that is Stephen Colbert recently took his show into the world of high definition, and you know what that means.. a new opening sequence.
Produced by the New York based gang at Mr Wonderful, the new look is as delightfully jingoistic as the old, and a perfect way to start an almost perfect show.
Or as Stephen puts it in the press release they’ve “created the Avatar of show opens”… topical and funny, you’ve done it done Colbert.
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During a recent episode of Oprah (yeah thats right) I came to the realisation that Denmark might just be the coolest place on Earth, that said I’ve never been.
And if these messed up idents for public broadcaster DR2 are anything to go by, it’s probably also a very creative, perhaps absurd place.
According to Wikipedia the DR2 channel is something of a Danish version of BBC Four which might go someway to explaining the playfully insane and visually pleasing eight idents contained in the video.
- Produced by DR Design. Thanks for the tip Niels.
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The good Doctor is having his last outing this Christmas season in his current incarnation, and the BBC have created a special BBC One ident to celebrate.
Previous BBC One Christmas idents have included giant snowballs, skating penguins and even Wallace and Gromit.
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The BBC gets festive with their programming once again this year. Check out the BBC’s take on Christmas from 2006, 2007 and 2008 as well.
> Download Charlie Brooker’s Screenwipe: Review of 2009 (384mb *.zip)
When television decides to hold a mirror up to itself, the man holding that mirror is usually Charlie Brooker and his Screenwipe programme. Funny, insightful, biting and profound, Mr Brooker has turned television analysis into an art, and his review of the year in television is not to be missed.
So before you pack away the aluminum pole for another year, download his look back at 2009 and remind yourself how fun television can be.
For some more Charlie download his reviews of 2007 and 2008, or his more recent, and perhaps best work earlier this year with Newswipe.
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On December 4th this year Australia got a new free to air channel (its been quite a year for that). The launch of ABC3 has been a long way coming, a dedicated children’s channel was officially proposed in 2007 by the government of the time, but had obviously been an ambition for the national broadcaster way before that.
Watch as the Prime Minister flicks the switch on the channel, and look out for a follow up post with more about branding of ABC3 soon.. right here.
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