television idents and broadcast design from around the world
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As a follow up to last years toy figurines inspired spot, this year the same team have produced this deconstruction of Belgium broadcaster Prime’s upcoming programming line up.
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British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.
I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.
For more info on the 4Music rebrand read this.
(Thanks for the details Nick)
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A simple, funny and beautifully shot promo from Samuel Dunn and Benjamin Jones for the LifeStyle Food Channel once again proves that a well chosen song and a witty premise is all it takes to get my attention.
I particularly appreciated that it took 60 seconds before the voiceover came in, because as someone once told me: a lack of explication makes for..
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This new spot for SBS is not only visually beautifully and perfectly timed, its also surprisingly profound, and layered in meaning that only a broadcaster like this would aim for. Created from a collaboration featuring:
contributions from Animal Logic, playwright Caleb Lewis, Indigenous creative agency Gilimbaa, Jam Sydney and Ghanaian born, Australian performer Dorinda Hafner.
Produced by US Sydney, with full credits here.
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When I was in the states last year I stumbled upon an enjoyable little television programme called Infomania, that was being broadcast on an even littler network called Current TV.
Founded in 2005 by Al Gore, the network felt a bit like what would happen if the Hungry Beast kids were given their own channel (in a good way). The Emmy and Peabody award winning channel was thrust into the spotlight earlier this year with the announcement that Keith Olbermann would join the network.
Along with the arrival of Keith came a refreshed look and a brand new logo. The old logo was pretty ordinary and didn’t really say much. The new look however is simply stunning – and works just as well static or animated. It’s a truly unique channel, now with the branding to match.
Credits: Identity by Wolff Olins and on-air look by Loyalkaspar.
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The excessively clunky “ABC for Kids on 2” brand has been relaunched as “ABC 4 Kids”. Running from 6am-7pm on ABC2, this channel-within-a-channel has long deserved better positioning, if not its own dedicated slice of the airwaves.
Thus concludes the refresh of the ABC’s suite of channels with ABC1 in February and ABC2 in April.
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The on-air look of ABC2 has ranged from the interesting to the ordinary. While easily the most intriguing channel on free to air television, ABC2 has always struggled with its identity.
Thankfully this new lime-and-pink design is the most mature branding to grace the network, even if the execution of the new idents is a little sporadic (the fish look great, the knitting.. not so much).
UPDATE: The tickets are gone! Thanks for playing.
Continue reading ‘Two free tickets to the F5 Festival in NYC.’
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Apparently product placement (in literature at least) dates back to the 19th century, but for British television programmes its been a strict no-no.. until now.
February 28th this year was the first day of new laws allowing for commercial broadcasters to accept payment to use or display certain products. Part of the new laws require programmes that accept product placement to display a special symbol on-screen, which is what this promo is about.
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