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Enter the Lissajous.

Published on August 10, 2010 in ABC1 and Videos: Idents. 4 Comments

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Encapsulating the scope and relevance of the national broadcaster is the goal of this new brand campaign, and having people jump into the embrace of the ABC’s famous lissajous is the approach they’ve taken.

Beautifully produced and visually distinct these new spots have the unenviable challenge of trying to represent an organisation with as much history and depth as the ABC, something any thirty second promo will struggle to achieve.

Created by Sydney agency Moon.

An American Breakfast.

Published on August 4, 2010 in American TV and Videos: Broadcast News. 1 Comment

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Breakfast television was invented in the United States, and continues to frustrate, entertain, inform and provide moving wallpaper to millions everyday.

Three network broadcasts dominate the genre, and all three are broadcast from New York City. The Today Show from NBC defined the genre in 1952, followed by Good Morning America from ABC in 1975 and the latest attempt from CBS in the form of the Early Show in 1999.

I’m still waiting for Aaron Sorkin to dramatize the world of morning television, but until then I guess we’ll have to keep tuning into the real thing.

The first hour of ABC News 24.

Published on July 22, 2010 in ABC News 24 and Videos: Broadcast News. 1 Comment

newswipe

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The long awaited ABC News 24 has launched. Download the first hour of broadcast and watch as Australia was introduced to its first free-to-air news channel.

ABC News aligns branding ahead of ’24′ launch.

Published on July 22, 2010 in ABC1 and Videos: Broadcast News. 4 Comments

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Along with the launch of Australia’s first free-to-air news channel tonight, the ABC is also rolling out a new look across all its news services.

Our first look at the new branding in action is tonight with the national bulletin at 7pm, just 30 minutes ahead of the channels official launch.

Alas the new theme isn’t the Pendulum remix as hoped.

Subscription television sampler from Tactic.

Published on July 21, 2010 in Foxtel and Videos: Promos. 0 Comments

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Sydney based broadcast design outfit Tactic have been busy filling the screens of Australian subscription television channels with some great promos lately.

From the canvas to comedy, and crime to classics this diverse bunch of work is a great sample of the local creativity and the local industry.

Our first look at ABC News 24.

Published on July 9, 2010 in ABC News 24 and Videos: Promos. 1 Comment

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The ABC attempted to launch a 24 hour news channel some fifteen years ago back in 1995. It was called TNC and it was going to be a subscription television offering.

Flash forward to 2010 and the imminent launch of ABC News 24 will fulfill a long standing goal for the broadcaster, and introduce Australian audiences to its first free-to-air news channel.

This 3-minute teaser started playing a few days ago on channel 24, with the launch expected to be as soon as next week. Check back for full coverage post-launch.

Attending the funeral of Big Brother.

Published on June 12, 2010 in Channel 4 and Videos: Promos. 2 Comments

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Over the past decade the Big Brother format has swept the world, and along with it broadcast thousands of hours of people sleeping. It’s had an enormous cultural impact, made this guy incredibly wealthy and at least a couple people mildly famous.

But the format has been losing steam for a while now, the Australian version wrapped up in 2008, and now in 2010 the British version is also saying goodbye.

The final season is embracing its impending death, with a strange circus themed title sequence, and a rather witty promo featuring former housemates attending the shows funeral. It’s nice that the show is acknowledging its departure from British television screens with as much dignity a show like this can muster.

- Big thanks to Craig for the videos.

The ever retro TV1 steps into the widescreen.

Published on June 9, 2010 in Foxtel and Videos: Idents. 2 Comments

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One of Australia’s longest running subscription television networks TV1 began broadcasting in widescreen for the first time last week (sounds quaint I know).

To mark the occasion they refreshed their look with a heavy emphasis on branding the various day parts, and further reinforcing the retro yet modern feel.

TV1 have maintained a consistently strong on-air brand without actually straying too far from their core look as you can see in this 2006 post.

- Thanks to Jackie from zspace for the videos.

Channel [V] and the bliss of solitude.

Published on June 7, 2010 in Foxtel and Videos: Idents. 1 Comment

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Bondi based Where Theres Smoke have updated their previous work for Channel [V], extending the concept while taking the whole thing in a slightly darker direction.

There is a whole set of idents based around this new look and feel, which went on-air yesterday. This is just the directors cut 30 second version.

As for the song in the clip, it’s Solitude is Bliss by Tame Impala.

idents.tv

Enter the Lissajous.

An American Breakfast.

The first hour of ABC News 24.

ABC News aligns branding ahead of ’24′ launch.

Subscription television sampler from Tactic.

Our first look at ABC News 24.

Attending the funeral of Big Brother.

The ever retro TV1 steps into the widescreen.

Channel [V] and the bliss of solitude.

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