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Less than two weeks ago Channel Seven very softly launched Seven HD, their foray into commercial multichanneling. With Seven HD on air, Network Ten looks next to launch with their service, Ten HD, which is promising 50 hours of new programming a week (is that Friday Night Lights I see in the promo?).
The above promo for Ten HD, created by Jane Eakin and Motion Foundry is a light hearted introduction to the new channel, which goes some of the way to explain to the uninitiated what the new service is all about.
With the Seven HD logo taking some inspiration from BBC HD, its no surprise that the Ten HD logo has a whiff of the ABC America high definition logo in its design. I look forward to seeing how derivative the Nine HD logo will be.
– Thanks to Alex from Motion Foundry for the video.