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British channel E4 have looked to Apple and its soon to be released iPad for inspiration and parody in this new promo.
Mocking Apple’s product videos this new spot jumps on board the iPad hype machine with their very own, if not slightly bulkier alternative, the ePad.
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I realise I’m probably giving this show a disproportionate amount of attention, especially considering I’m not even sure I like it, but its always had fairly cool promos, and really, at least it looks interesting, something thats been lacking lately on Australia’s prime time schedule… Whacked Out Sports? Really?!
Skins starts from season one tonight on SBS, and a new season starts soon on E4.
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Channel 4 relaunched the branding of its digital sibling E4 last Monday with five new idents and a refreshed on-air look. Above are four of the new idents (will post the fifth when I find it). The concept needs a bit of explanation, but unlike some other idents, these seem to make some sense. Basically they are meant to;
transform a typically British scene – such as a barn, a beach hut or a hotel – into a “deranged E4 space” where the “weird and wonderful colourfully unfolds”
Thats the word from the networks senior producer anyway. Whatever they are meant to be, they will probably appeal to the networks target audience, and really can a network that plays this much free-to-air Scrubs be all that bad? An example of a new look promo is after the jump, so..
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Big Brother launches its eighth season today in the UK. Broadcast on Channel 4 and E4, the show suffered some worse publicity than usual earlier this year with accusations of racism and bullying saw the shows major sponsor, The Carphone Warehouse drop out of the latest season, only to be replaced by Virgin Media.
The redesigned logo in the above promos have been described as a “centrifugal inter-locking RGB rainbow test card”.. which will apparently make sense at some point during the show.