Bio | idents.tv

Quicktime H.264
(52mb)
iOS Compatible
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Watch in Flash

Quicktime H.264
(18mb)
iOS Compatible
(7mb)
Watch in Flash

So it’s clearly been a while since I posted anything here, but its been even longer since I posted anything about the Bio. channel.

Existing in Australia on the Foxtel platform (in one form or another) since 2004, the Bio. channel has recently refreshed its look and proposition.

Produced by Sydney-based Jonathon Lau, the 1960’s and 70’s inspired design extended to the production itself, and adds a real depth to the rebrand that can be felt on-screen:

Using a Blackmagic Studio camera the team shot hundreds of printed transparencies folding, moving, sliding and bending. These live elements were combined with motion graphics to be at the centre of the onscreen package. The authenticity and nostalgia from these techniques make a good match for the channel’s brand values.

For more info check out this.

The time is now on Bio.

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> iPod Compatible
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> Watch in Flash
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Bio. (formerly The Biography Channel) is an Australian subscription television station owned by the A&E Television Network, however the brand is fully licensed to Foxtel who produce, broadcast and program the channel locally.

While the content can be a bit of a mixed bag (Entertainment Tonight.. really?), the network does have some gems in Iconoclasts, Letterman and their live award show coverage.

This 60 second station identifier has always caught my attention whenever it ran, the use of “The Time Is Now” by Moloko in conjunction with the historical images is surprisingly creative and well executed, I guess it shows how much creative mileage you can get out of just some photos and a catchy tune.