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ABC1 Videos: Idents

First look at the new ABC1 idents and branding.

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Update: More about the who, what, why of the rebrand here.

Australia’s national broadcaster has relaunched the branding of its flagship ABC1 with a focus on elevating the entertainment value of the channel.

ABC1 has had a number of looks since this site first started some six years ago. Starting with the Everyone’s ABC look, followed by There’s More To.. in 2005 and It Begins with 1 in 2008, and now this…

Keep reading for more videos from the new look.

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Web Asides

Sorkin’s new show.

More details on Sorkin’s new show.

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European TV Videos: Promos

The childish games of adult drama.

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Inbetween Magic have created this excellent promo for Belgium based channel Prime. Set to the sounds of American folk music, this dramatic spot uses the innocence of toy figurines to distill the drama of the networks programming slate.

A great idea well executed, and with a heap of spin-off potential.

– Thanks for the tip Marc.

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Channel 4 Videos: Promos

The news needs more Steadicam (and laughs).

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The wit of David Mitchell and the profundity of Charlie Brooker have joined forces along with Jimmy Carr and Lauren Laverne for a new topical comedy programme on Channel 4 called 10 O’Clock Live.

In a similar vein to local productions Hungry Beast or the 7pm Project the show is a tight hour or news, chat and comedy. Visually the programmes colour palette and set design are decidedly un-newsy, and the use of Steadicam makes for a (quite literally) smooth viewing experience.

Something that’s meant to make us laugh, is somehow also making us smarter. The rise of comedy in the delivery of news is challenging new audiences to have a greater understanding of the world around them, and hopefully that’s a good thing.

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Ricky Gervais on being offended.

Ricky Gervais on being offended.

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American TV Videos: Idents

Oprah and the launch of OWN.

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Launching on January 1st 2011, OWN: The Oprah Winfrey Network is a natural extension of the hyper-popular daytime talk show, and surely one of the few networks in the world built around a single figure.

With Oprah’s recent visit to Australia, the nation has grown even more enamored with the women and her message, and despite my gender-and-age I’ll happily admit that she produces an incredible show with a relentless message of personal growth, interwoven with philosophy aligned with the likes of Jung or Frankl.

Two years in the making, Philadelphia based BIGSMACK designed the new on-air look through “the numerous branding twists and turns” taken prior to the channel launch. On the technical side, the largely animated look of the network is complimented by a number of organic touches:

To create the on-air look BIGSMACK shot an array of natural elements — including light reflected through a variety of objects like crystal and Plexiglas, as well as water, glitter and particle dust — on a soundstage using a Canon 5D camera. That organic basis was then composited with digital elements animated using Cinema 4D and Adobe After Effects.

The montage gives a taste of the IDs, menus, bumpers and lower thirds created for the network, along with the colour coding of the various dayparts (orange mornings, green afternoons and purple evenings).

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Ten Network Videos: Idents

The first four minutes of Eleven.

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Australia’s newest television station is on the air. Check out the launch and opening minutes of the new channel in this video. Now what’s launching next..

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Web Asides

Amazing cover of of “Home”.

Amazing cover of “Home“.

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Web Asides

Starbucks logo.

Starbucks gets a cool new logo.

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Web Asides

Comedy Central rebrand.

A look at the Comedy Central rebrand.