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Ten Network Videos: Idents

Get ready to say He11o.

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January 11th, 2011 will see the launch of a new free to air Australian television channel aptly enough called Eleven. The new channel will be the last (for now) of the free to air multichannels and the first general entertainment offering from Ten, who currently only offer a sports channel to compliment their main offering.

A joint venture between CBS and Channel Ten the new channel is aimed at the 13-29 year old crowd, and will become the new home of The Simpsons and long suffering soap Neighbours. Eleven is part of a larger strategic change within Ten that includes extending nightly news through primetime slots previously occupied by The Simpsons and Neighbours.

As with all things the Ten Network do, this new channel has fairly spot on branding and targeting along with the programming to back it up. Something that can’t entirely be said for 7mate or GEM.

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Brandon Flowers: Only The Young.

Brandon Flowers channels the old BBC One idents for his latest music video.

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BBC One Channel Five ITV Videos: Idents

Merry Christmas from the BBC, ITV and Five.

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Last year it was the Doctor and his TARDIS, this year the BBC gets homely with some Christmas lights to celebrate the festive season. Meanwhile ITV1 and Five deliver some slightly less ambitious holiday idents.

– Big thanks to Craig for the videos.

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Oprah’s new channel OWN.

First promo for Oprah’s new channel.

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ITV Videos: Promos

Fifty years of life on the Street.

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Earlier this year British soap opera Coronation Street made the switch to HD and debuted a new look title sequence. A much larger milestone for the programme is just around the corner, on December 9th the soap will celebrate 50 years on-air.

Along with a live episode and the usual dramatic storylines the anniversary is being celebrated right across British television. Even if you’re not a fan of the show I have to recommend the fantastic BBC Four telemovie “Road to Coronation Street” that details the tumultuous birth of the programme and its 23 year old creator.

I can’t help but further be enamored by the soap opera format and its clearly enormous cultural impact on British society, alas I’m not sure Home and Away lives up the same standard.

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“It Gets Better” — Love, Pixar.

“It Gets Better” — Love, Pixar.

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Friends: The Original Social Network.

GEM looks to ‘The Social Network’ to make a promo for Friends.

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Jon Stewart on Rachel Maddow.

Jon Stewart sits down for a lengthy and thoughtful interview.

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Videos: Idents

Planes, cars and Blackpool.

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Channel 4 have been producing some of the most beautifully executed and conceptually coherent idents on television for nearly six years now.

Yesterday they introduced three new spots (well two if you don’t count the 3D spot) with the clear stand out being the epic airplane graveyard ident.

Again, an absolute triumph in branding and incomparable to local offerings. For the full set of Channel 4 idents stretching back to the beginning look here.

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Aaron Sorkin interview.

Aaron Sorkin on The 7.30 Report.