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I saw the first one of these back in August and I really liked it. This was before ABC relaunched and I was hoping they might adopt this idea for the whole networks branding. This new one is only slightly different, but still enjoyable and brilliantly made.
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Podcasting is one of those “beautiful” technologies that can really thrive and benefit on a public broadcaster. At the moment Ross and Terri and Harry Shearer’s Le Show is the only thing I’m subsribed too, but when normal programming resumes I try to catch Hack and Sunday Night Safran as well.
The ABC has been really forward in promoting it on the radio but this was the first time I’d seen a TV promo for it, simple but cool.
Videos are finally back online, sorry about the unplanned outage.
Video’s are offline at the moment sorry.. should be up again soon.
“The World Beckons” – around the world in 80 treasures, foreign correspondent, life in the undergrowth
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“Challenges are Met” – brat camp, space race, peking to paris
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“Life is Lighter” – worst week of my life, extras, little britain
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These are ABC’s promo’s for all the new shows coming up in 2005, I really like the song, but have no idea what it is.
I’m hoping there’s another one of these out there featuring West Wing, I can’t wait to see how ABC promote it.
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SBS have gone all out for summer, the idents are very ‘Australian’ without pandering, the top two are my favourite, but I really like the whole theme.
Continue for more SBS..
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Living in Prime-affiliate-country I haven’t had much of a chance to develop any sort of love and/or hate relationship for the Seven TV-mascot thing. The idents are well made and the TV man character is fairly endearing, but I guess anything is better then ‘bringing it home to me’. (Thanks Matt).
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BBC Four relaunched their idents on September 10 last year, I like the idea, but I really was in love with the old ones, there was just something very appropriate about them. Red Bee Media (aka BBC Broadcast) created the new set;
that challenge viewers to reappraise how they see the world around them. Initially there appears to be only one image on the screen – be it of a swimming pool or bees gathering pollen from flowers – but as the narrative of the sequence unfolds it is revealed that there are actually four separate frames that all act independently.
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I actually first heard about this ident from you, my readers before I even saw it on TV, and its really really good, I think its actually better then the other new ABC 60 second promo. I think the ‘radioscape’ (pictured above) on the beach is the best part of it.
It also makes reference to the ‘push red’ function on digital TV’s so perhaps ABC will start introducing some interactive content soon.
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Well the midnight relaunch of 9 I was counting on didn’t happen, but the year is still young. The night wasn’t a complete failure, I did manage to capture this short example of Nine branding in between Richard Wilkins painful presentation of the Sydney harbour fireworks.
The video comes from the end of a highlights package and was cleverly choreographed to the Foo Fighters tune ‘Best of You’, albeit 3 seconds long.